Ella Levenbach, Author at Opinion Stage Interactive Content - Polls, Quizzes, Surveys, Slideshows & More Tue, 02 Sep 2025 06:32:39 +0000 en-US hourly 1 https://opinionstage-res.cloudinary.com/images/f_auto,q_auto/v1688475830/favicon_42594a6842/favicon_42594a6842.png?_i=AA Ella Levenbach, Author at Opinion Stage 32 32 Quiz Marketing – What Is It & How Can It Strengthen Your Brand & Business? https://www.opinionstage.com/blog/quiz-marketing/ https://www.opinionstage.com/blog/quiz-marketing/#respond Thu, 14 Sep 2023 09:59:34 +0000 https://www.opinionstage.com/?p=40915 In this article, we’ll break down the concept of quiz marketing, offer some examples, and give you tips that will help you develop your own quiz marketing strategy. Let’s Get Started What Is Quiz Marketing? Simply put, quiz marketing is the technique of using quizzes to aid and boost your marketing strategies. You could use […]

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In this article, we’ll break down the concept of quiz marketing, offer some examples, and give you tips that will help you develop your own quiz marketing strategy.

Let’s Get Started

What Is Quiz Marketing?

Simply put, quiz marketing is the technique of using quizzes to aid and boost your marketing strategies. You could use them for boosting engagement, collecting customer feedback, starting a conversation with your community and followers, generating leads, raising brand awareness, and more.

Try This Marketing Quiz

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Quizzes come in two main forms, one being a personality quiz and the other a knowledge quiz. Personality quizzes help you learn more about your target audience by asking questions that reveal their interests and preferences. Knowledge quizzes can help you uncover knowledge gaps that you should add to your content strategy. Plus they give you a chance to teach your audience something new about practically any topic from pop culture to sports, history to science.

Each quiz typically consists of a series of simple questions which can range from simple yes-or-no type questions all the way to multiple-choice questions. The goal is to create interesting experiences that will keep people engaged, encourage them to share, and collect valuable insights on what makes them tick. In addition to getting their attention and making a positive impression, you’ll gain access to valuable zero-party data that you can use to better understand your audience and segment them for additional campaigns.

Unlike most passive content marketing tools, these interactive tools let you create exciting personalized experiences that are valuable both to you and to your audience. The numbers speak for themselves, an average quiz shared on social media can easily reach an 80% opening rate and a 90% completion rate.

Ready to get started?

Why Is It So Effective?

Interactive content has a two to three times higher conversion rate than non-interactive content and can lift the value of your content dramatically. Many marketers are taking advantage of the engagement potential of quizzes in order to increase organic reach and improve user acquisition, surpassing the impact of traditional blog posts.

Case in point: BuzzFeed quizzes have been successfully going viral for over a decade. Quizzes built on their interactive content platform consistently get millions of views.

Of course, it’s not all about the quizzes themselves, the BuzzFeed brand has a significant impact as well. Nevertheless, when designed correctly interactive quizzes can be a powerful tool for growing organic reach and user engagement for any company, big or small.

Try This Buzzfeed Style Quiz

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Here are some reasons that make quizzes a worthwhile addition to your digital marketing strategy:

Boost Engagement

Quizzes may come from the world of educational content, but in the digital age, the use of interactive content like quizzes, is a great way to engage with customers and create a playful experience that they enjoy, share, and remember.

Interactive quizzes are so engaging because they play on three very basic human drives:

  • Curiosity
  • Self-discovery
  • Competition

Who doesn’t want to know what city they should live in, which superhero they are, whether they are trivia geniuses, or if they know everything there is to know about cars, computers, or cooking?

We’re constantly comparing ourselves to others, searching for stimulation, and looking to learn and better ourselves. Quizzes give us a quick and easy way to do all three. This is why so many people love quizzes and enjoy sharing them with others, especially if they are happy, inspired, or amused by the results they get.

Discover Your Brand Personality

Brand personality is the embodiment of a brand’s values and beliefs that create an emotional connection with customers. It is the intangible essence that encourages customers to try your products and eventually become loyal to your brand.

Having a distinct brand personality can help you to:

  • Build stronger connections with customers, as they have something to relate with – almost like having friends and family online – which ultimately leads to more sales.
  • Find your brand’s language, voice, and tone. Once you can see the embodiment of your brand in your mind’s eye, it becomes easier to imagine what this brand-person is interested in and how they look and sounds.
  • Unify your messaging, customer support, documentation, and marketing strategy under one clear yet layered character which is your brand.
  • Stand out among the crowd of competitors. These days, it’s hard to create something original, we all have competitors, and differentiation is close to impossible. However, a brand identity can be unique, just as every person is. It’s the power of specificity.

But how do you discover what kind of brand personality your business should have?

To help you answer this question, we’ve built a brand personality quiz that’s designed to help you identify which one of the 8 brand archetypes best fits your business. It may not answer all your questions, and it may even bring up new questions, but it will definitely help you get this important conversation started.

If you haven’t done so yet, it’s time to start this important journey toward finding your identity. The quiz only takes around 10 minutes to answer, so why not jump ahead and discover your true brand personality today?

Try This Brand Discovery Quiz

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Strengthen Brand Awareness

Quizzes can help you connect with customers and further your marketing goals. People enjoy partaking in interactive experiences that are engaging, easy to use, and visually appealing. When these experiences are special or particularly pleasing, they will also enjoy sharing them with others.

By creating a quiz that resonates with your brand and/or displays your values and capabilities you can get people’s attention and raise awareness of your brand. However, in order for it to work your brand needs to come second to user experience. If it seems too promotional and doesn’t offer real value, no one will share it.

An interesting example of raising brand awareness with a quiz is Adobe’s Creative Types quiz. The quiz helps people determine which creative type they are based on a series of questions and provides a personal takeaway of their results.

Not only does the quiz look great from an aesthetic standpoint but it provides an option to download the results which can then be shared across social media channels, continuing to increase brand awareness for Adobe’s products. Overall, the Creative Types quiz is a fun experience that helps boost user interaction while creating greater brand recognition and engagement for Adobe.

Adobe's creative types marketing quiz

Land More Leads & Grow Your Email List

Lead generation involves receiving contact information from potential customers and gradually building a relationship with them until they become customers.

The first part of getting their email can be tricky. People have become wary of such requests and are reluctant to share their personal info.

By offering something of value in exchange, you can make the process more appealing and increase your chances of success. This is why quizzes are a great way to collect leads. As a matter of fact, a lead generation quiz can get up to 5X more leads than a regular lead form.

In lead quizzes, the lead form appears after the answers and before the results – when people are both engaged and curious. Wouldn’t you submit your email address to discover what your personality type is after answering a series of questions? Many people would, especially if the experience is enjoyable and interesting.

Try This Lead Quiz

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In addition to email quantity, lead quizzes can also improve their quality for three reasons:

  1. Since people expect to get something in return (i.e. the quiz results) they are more likely to share their real email address.
  2. Every email you receive is associated with quiz answers which can tell you a lot about the person behind the email. Use this knowledge to tailor the content you send them to their interests and needs.
  3. Your first email to them will not be your first interaction with them. You’ve already given them an interactive experience, which increases the chances of them interacting with future content you send.

You could also make a gated quiz, by asking people for their email for access to it. However, the effectiveness of this strategy depends on your topic and promise. If taking the quiz is important enough to your audience they will cooperate. Otherwise, they may not.

Pro tip: Some leads might be fake or have misspelled contact details, which can waste your time and hurt your email deliverability. To avoid this, you might want to use a lead verification tool that checks whether email addresses and other info are real before you follow up.

Boost Sales With Personalized Recommendations

Personalization has been shown to significantly improve customer experience and lead to more sales. Use quizzes to provide personalized product recommendations to your customers quickly and easily.

So many people go through the whole sales funnel and decide not to buy at the last minute simply because they can’t choose between a number of options. Even more people give up after a quick search that doesn’t render a solution to the problem their seeking to solve. A good product quiz can make them feel like they have a personal shopper.

A product quiz helps you understand customer interests and send them to appropriate product options and offers, leading to higher conversions. Based on their answers to a series of friendly questions you can direct them to the products and services they need. In other words, a product recommendation quiz can boost sales, reduce lost sales, and improve customer satisfaction while saving time and money for your shoppers.

You can use such a quiz to give customers the feeling that they’re receiving personal advice about which goods or services would be ideal for them. Not only does this create positive experiences, it also unlocks new opportunities while enhancing existing relationships.

Try This Product Quiz

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Minimize Churn & Maximize Loyalty

Retention/loyalty content should play an essential role in the marketing strategy of any business. This type of content helps keep customers engaged and ensures long-term satisfaction. Automation-driven customer service features such as AI contact centers, chatbots, and troubleshooting tools can be useful for this purpose. Interactive content like quizzes, surveys, and polls can also play a significant part in this important process.

By using a quiz you can collect honest feedback from your customers without burdening them. On the contrary, you’ll be giving them something fun to do. All you need is to create a quiz about something that interests them and include a couple of questions that interest you.

For example, imagine that you are Netflix and you want to find out what percentage of your audience watches your content on their phones, or how many of them binge-watch series. You could create a “what should I watch now” quiz, and include a question like “which device will you be watching this series on?” or “how many episodes do you intend to watch In a row?” So now, with one quiz you’ve recommended a series that your customer is likely to enjoy, and received information that will help you keep them happy.

Ready to get started?

Three Inspiring Quiz Marketing Examples

Many quizzes are used successfully in marketing all the time. We could share the most popular ones. However, since you could easily find them with a quick google search, we’ve chosen three that may not be the most popular or even the most successful, but are, in our opinion, creative, well-implemented, and inspiring.

The Il Makiage Makeup Quiz

Il Makiage, a makeup brand based in New York, tackled one of the biggest problems of shopping for makeup online with a quiz.  They created a short and friendly experience that helps you discover the perfect foundation for your skin color.

In addition to being an excellent product recommender that takes almost all potential difficulties into account, it also contributes a lot to brand awareness and reflected the brand’s personality.

  • The voice and tone are friendly.
  • The Brand shows its expertise without boasting.
  • It makes customers feel comfortable with their own skin.

So it’s a sales funnel, a marketing tool, and a brand awareness boost, all rolled into one.  

Il Makiage marketing quiz

Noom’s Onboarding Quiz

Noom, a healthy living and nutrition app uses a personality quiz as its onboarding funnel. The quiz stars as the main feature on the company’s homepage and takes people on a conversational journey towards conversion.

While asking routine onboarding questions that help Noom send potential customers to the right product packages, the quiz also offers empowering tips, words of encouragement, and informative messages. By doing so, Noom is not only getting to know its potential customer but also showing who they are as a brand and what they believe in.

The experience is so personalized and inspiring, that even people who don’t sign up leave with new useful information, and a much better idea about the brand, which they will most probably remember, and maybe even recommend. 

Noom interactive content marketing quiz

Engaging Quizzes by The New York Times

The New York Times uses quizzes regularly to start up conversations around current events and political issues. The quizzes help them to get their audience more engaged with their content and to reach new audiences.

In 2013 one of their quizzes, known as the dialect quiz, even won a Peabody award. The quiz asks visitors a series of questions about the words they use to define different things, and based on their answers it tells them which area of the US they are from. Within a few weeks, it got tens of millions of visitors and is still available on the NY Times site.

Another powerful quiz run in the Outlet’s “Upshot” section, was the Administrative Burden quiz, which highlighted the findings of academic research published that year. The quiz invites readers to find out whether they could manage as poor Americans. It demonstrates how costly seemingly small bureaucratic mistakes can be for the poor population in the US. The use of a quiz turned the academic content into a personal experience for readers, which increased its impact, readership, and the surrounding conversation. 

How Can You Use Online Quizzes In Your Interactive Content Marketing?

This question is more for you than it is for us since the answer depends on your marketing strategy. However, to start off, you could check out the examples above and others to see what some successful brands are doing with quiz content, and ask yourself questions like:

  • What value is each company giving its audience with marketing and brand quizzes?
  • What value are these quizzes giving the company?
  • How does each company combine interactive content marketing and static content marketing?
  • What goals are trying to reach with their marketing quizzes?

By examining their quiz content marketing strategies you can learn about what could work for you, extract some does and don’ts, and generally get inspired.

Next, you could brainstorm relevant topics that align with your business goals. You could use quiz marketing to promote a product, gather feedback, spice up existing static content, collect leads, or ramp up customer engagement.

When you’ve honed in on your goal, put some thought into how you can reach it. If engagement is your goal, you could focus on making a fun quiz, with humorous questions, tons of images, and funny yet empowering results. However, for lead generation, you could focus on value or offer a special incentive that would make people want to give you their email address.

When crafting questions keep your goals and audience in mind. Consider style, length, difficulty, structure, and design before clicking on “publish”.

Just like any piece of content, once created you need to make sure the quiz reaches its intended audience. You could use your email lists, encourage sharing on your social networks, and give it a strategic place on your website.

Most importantly don’t forget to track analytics post-launch like response rate, user completion times and interests gathered from responses.

Get Started With Your Marketing Quizzes

Every quiz marketing funnel stems from a broader marketing funnel. It uses multiple channels and techniques to do so, including social media campaigns, email marketing, and targeted ads combined with ad tracking to ensure that each effort is effectively monitored and optimized.

A quiz marketing funnel is an interactive experience that helps both engage and qualify users by identifying their needs while entertaining them with fun high-quality content.

With the right approach and a bit of creativity, online quizzes can be an extremely powerful marketing tool. If you’re looking to increase engagement, grow your email list, raise brand awareness, or boost conversions a quiz can be an invaluable part of your interactive content marketing strategy.

Creating a quiz marketing funnel is quite easy, although it does require some planning as well as trial and error. So, let’s dive right in.

1. Define Your Goal

To make an effective quiz funnel, you should always have a purpose in mind, something that goes beyond mere entertainment.

Your goal could be to increase content shareability, land more leads, gain brand authority, raise awareness of a specific issue, or simply reach a bigger audience.

So, before building your quiz, ask yourself what you want it to do for you, what you want it to offer your audience, and what you would define as success.

2. Identify Your Target Audience

When creating a quiz for your business, the second step is to identify exactly who you want to attract: the ever-elusive “right audience.”

To find that, you have to look at who your usual audience is and then target a specific subset of that group based on the goals you set. Preferably, this audience should be active on social media, since that’s where most of the engagement will occur.

Your target audience should be your compass. Look at your quiz from their perspective and use it to determine the type of quiz you create and how you promote it.

For example, a trivia event could appeal to many different demographics, while an art history quiz would appeal to a certain niche. Similarly, a personality-type quiz could interest a large audience, while a quiz built to help you discover your spirit animal could draw in a specific crowd. This is not to say that you should necessarily go for the most broadly popular topic, on the contrary, sometimes a specialized quiz can have more power. If your target audience is highly active in online forums, creating a Reddit quiz could be a great way to spark discussions and engage users in a way that feels organic to the platform.

Knowing your targets will also help you decide how to design and word it, where to share it, and how to promote it.

3. Choose a Quiz Type

Once you’ve defined your goal and audience, it’s time to choose the type of quiz you want to create.

There’s an endless number of quiz types to choose from. Each is suitable for a different use case or scenario. For now, let’s focus on the two main formats you can use:

Use a Personality Quiz

In personality quizzes there is never an incorrect or correct answer, it’s all about giving people the chance to learn something new about themselves. That something could be anywhere from extremely silly to profound.

To build a personality quiz you begin by defining its outcomes. In other words, the different result people can reach. For example, imagine you’re building a personality quiz that’s supposed to help people find the perfect focus music. In this case, each of your outcomes could recommend a different type of music, and link to a relevant playlist.

Next, you would create a list of questions that could help you understand which outcome suits each quiz-taker. For example:

Which of the following sounds do you find most distracting?

  • Human chatter
  • Songs with words
  • Rhythmic music
  • Dramatic nature sounds

And then you would associate each answer option with the relevant outcome so that by the time they reach the end, the quiz algorithm will automatically send them to the outcome that suits them.

Personality quizzes use the powerful desire for self-discovery to entertain and engage. This super popular quiz type is also often used to segment target audiences based on their opinions and preferences in order to offer them personalized content and product recommendations.

Use a Knowledge Quiz

Have you ever wanted to prove how much you know about a certain topic or demonstrate your expertise? A knowledge quiz is a perfect way to do just that.

Knowledge quizzes, also known as trivia quizzes, test a person’s familiarity and understanding of a subject. You can use a trivia quiz for educational purposes, such as independent learning or online exams, or for fun, for example, to show how much you know about Christmas, or to discover if you could win “Who Wants to Be a Millionaire”.

Trivia quizzes are great for marketing because people love to challenge themselves, whether they competing with themselves or with others. If you want to promote a new product you could offer it as a prize to whoever wins a quiz competition about your field of expertise.

Try This Competition Quiz

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4. Think of an Attention-Grabbing Title

It doesn’t matter how amazing your quiz is, if the title is vague or uninspiring no one is ever going to click on it. So, take the time to think about your title and craft something attention-grabbing. You may want to come up with a few options and test them to see what works best.

In general, your title should be:

  • Specific. Give people an idea of what this specific quiz will give them.
  • Intriguing. You want to get people curious. Phrasing it as a question often does the trick.
  • Clear. People need to understand it at first glance, otherwise, they’ll leave you behind and continue to scroll.

5. Write Your Questions

Creating effective quiz questions is a key element of setting up an exciting and engaging quiz. Generally, experts recommend aiming for no more than 10 questions in total.

A few points to keep in mind when writing your questions:

  • Good questions will spark curiosity, tap into an internal desire, or challenge participants in some way.
  • The essence of the questions can be challenging, but the language shouldn’t be. Try to make each question as short, clear, and understandable as possible.
  • Avoid making trick questions or those requiring complex reasoning if you want people to actually take your quiz and enjoy it.
  • Make sure that your questions sound friendly in your quiz-takers mind. Having other people read your questions and tell you how they sound could be very helpful here.
  • Pay attention to your answer options. You’ll want to include all possibilities and make sure they don’t overlap.

6. Use Pleasing Visuals

Visual content works. We all know that by now. Whether it’s video, infographics, gifs, or illustrations they all get more eyes on your content for longer. The same goes for quizzes. Good visuals will help you get the initial attention you need, encourage people to start your quiz, make it fun and easy for them to stay, and inspire them to share. So:

  • Put a bright and attention-grabbing image, gif, or video under your title.
  • Use visuals as part of your questions, or to illustrate them.
  • Add pics to your answer options to emphasize what they mean or the emotion behind them.
  • Select a fun and heartwarming visual for every result page, so that no matter how they did, people will finish your quiz with a smile.

7. Decide If & How You Will Generate Leads

Lead generation is an essential part of most business growth models, and quizzes can help you get there quickly and effectively.

If you want your quiz to generate leads, treat it like a product you’re promoting. In other words, take time to design it correctly and market it effectively.

Most lead quizzes ask participants for their contact information towards the end of the quiz as a condition for receiving the results. But sometimes you’ll want to let people skip the lead page. It depends on how important it is for you that they reach the last page.

In general, it’s best to ask for contact info in a friendly and polite manner. Telling people what you will and won’t do with their contact info can also be useful since transparency inspires trust.

Additional incentives can be effective as well. These could include discounts, early access, coupons, etc. Finding the right balance between asking, incentivizing, and intruding is key here. So, don’t be too pushy, and make sure to use caution when it comes to data protection compliance.

8. Encourage Sharing

Now that you have a working interactive quiz, it’s time to make it shareable. This means providing users with an option to share their results on social media or other websites.

As mentioned earlier, making your quiz shareable begins with the use of visuals, such as vibrant images and memes related to answers or questions in your quiz. People on social media prefer visual content over plain text, so give them something they can share that is exciting, humorous, or relevant to them.

You should also choose an optimistic angle when describing the results. Research shows that both quizzes and polls are highly shareable, but only if they have a positive result.

Additionally, include a social sharing bar, or links to social within the quiz to make sharing more accessible. Our quiz tool also gives you the option to suggest a customized message for them to use when sharing the quiz, which can make it even easier.

Push Your Quiz Actively But Gracefully. When sharing it on social media, consider these points:

  • You could add targeted hashtags to increase visibility.
  • Explicitly asking people to share can also be effective.
  • Consider various paid strategies, like a sponsored post, or guest posts.
  • Use a quiz as a fresh conversational way to retarget users who have already visited your site.

9. Follow Up & Remarket

A successful quiz campaign can drive prospects further down the sales funnel and help you get additional leads. So, don’t forget to monitor your quiz and reach out to participants with personalized emails.

You could send thank-you messages to every participant right after they finish your quiz. This is a great way to give them the incentive or content you promised or to welcome them to your newsletter.

Another idea could be to send them information about products and services that are relevant to their quiz answers and result. You could also send recommendations for interesting articles, videos, webinars, and more.

10. Monitor, Learn & Iterate on the Go

Just like any marketing campaign, it’s important to monitor and analyze quiz performance and results when responses start coming in. The indicators you measure should be defined by the goals you set in the beginning.

Some quiz tools have built-in analytics dashboards that let you look at metrics like quiz views, starts, and completions. You can also look at time-on-quiz, drop-off-rates, leads collected, and of course the answers themselves.

In addition, you can use your marketing analytics tools to examine how your quiz influenced your social and/or website activity. For example, you could check how it affected your social media shares, website traffic, page visits, conversion, dwell time, and bounce rate. You could also measure how your quiz marketing influenced your following using different monitoring and tracking tools like an Instagram follower tracker.

You can use all this data for strategic improvements next time around, but you don’t have to wait till then, you can optimize your quiz while it’s live. Change the order of questions, delete some or add some, rephrase questions, and more. Whatever you need to do to make your quiz-takers more curious and involved.

11. Share the Results as Original Content

Quiz-takers often like to get something extra out of taking a quiz. Access to a summary of all the results could be just that. It’s a nice way to end the experience they shared with you and many other people, plus it gives them the opportunity to see themselves in a broader context.

So don’t be afraid to make a big deal out of it. Give your quiz and your quiz takers the respect they deserve, and treat this content as a celebration of sorts.

When creating this content, bear in mind that it should present an honest yet positive summary of the experience. Use visual graphs and charts to reflect the breakdown of quiz results, and share some insights that they led you to.

This content could also serve as a conversation starter or as an invitation to join a community of like-minded people (based on their quiz experience or results).

Answers to Your Most Burning Questions

Here are some frequently asked questions about quiz marketing, brand quizzes, and interactive content marketing in general. If you have more questions feel free to drop us a line in the chat.

What Is an Interactive Quiz?

An interactive quiz is a type of online content that allows users to answer questions and receive personalized results based on their responses.

Interactive quizzes are often used as marketing tools, allowing brands to engage with their target audience in an entertaining and informative way.

Quizzes can be used for lead generation, product recommendations, or collecting feedback from users. They are also great for boosting engagement on social media platforms.

How Do I Make a Fun Interactive Quiz?

Creating a fun and interactive quiz is all about understanding your target audience and crafting questions that will engage them.

Start by brainstorming the type of quiz you want to create and the desired outcome. Then, think of questions that are relevant to your target audience and use language that will best resonate with them.

Make sure to include visuals such as images or videos to keep users engaged. And of course, add result cards that tell people something about themselves based on their quiz answers. But make sure that all result cards are positive and encouraging.

That’s the gist of it. For more details, you’re welcome to visit our quiz maker page.

How Do I Make an Interactive Team Quiz?

Creating an interactive team quiz is a great way to encourage collaboration and build relationships among your team members.

Start by thinking up some questions that are relevant to the team’s goals and objectives. You could include questions that will challenge the team and require them to think critically in order to answer correctly. Or if your goal is fun team building, use internal humor and office culture to make people feel connected and amused.

Once you have an idea of your direction and questions, decide on the format of the quiz — whether it’s multiple choice trivia, true/false quiz, personality type test, etc.

Then, lock in your questions and answer options, and don’t forget to add fun images or videos to add some joy to the experience.

Finally, consider adding incentives such as prizes for those who answer correctly or a leaderboard system so that participants can compete against each other.

What Are Some Fun Interactive Questions?

This question has a never-ending answer. There are so many good questions to ask. Check out these pages for some inspiration:

Here are some random examples of fun interactive questions to include in your quiz (depending on your topic of course):

  • Name three famous authors from the 19th century.
  • Name three influential TikTokers.
  • What is the most spoken language in the world?
  • What is the name of the world’s tallest mountain?
  • Which animal is the most popular type of pet in the UK?

How Do I Host a Live Interactive Quiz?

Hosting an interactive quiz is a great way to engage your audience and get them involved in the conversation. To host an interactive quiz, start by deciding on the type of quiz you want to create and the desired outcome. Then, craft questions that are relevant to your target audience, and use visuals to keep them engaged. If it’s a live quiz that’s part of a bigger event it’s best to keep it down to around five questions.

When it’s time to host your quiz, you could simply share the quiz link with your audience via chat or messaging app, or you could ask them to scan a QR code that you added to your presentation.

Once the quiz is over, you can share the results dashboard on a big screen and discuss the results and/or announce the winner. Find out more about Kahoot Style live quizzes and Zoom quizzes.

How Can I Make My Quiz More Exciting?

Making your quiz more exciting is all about engaging your audience and getting them involved in the game or conversation. Here are a few tips that could help:

  • Use bright, fun, and beautiful images throughout the quiz.
  • Give it an exciting title, like: “Could You Win the Million Dollar Prize in Who Wants To Be A Millionaire? “
  • Add humor to your questions and answer options.
  • Make it a prize-bearing quiz competition. That’s always a good way to add some excitement to the experience.
  • Introduce a time limit to increase urgency.

Are Quizzes Effective in Marketing?

Absolutely! Quizzes are a great way to engage with your target audience and get them involved in the conversation. Additionally, they can help you gain valuable insights into your customers’ preferences and interests.

Quizzes can also be used to generate leads and increase conversions by providing users with personalized recommendations based on their answers. Furthermore, they are a fun and interactive way to promote products or services, as well as build brand awareness.

With these benefits in mind, it’s no wonder so many businesses are turning to quizzes as an effective marketing tool.

Ready to get started?

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Popular Survey & Form Templates https://www.opinionstage.com/blog/popular-survey-templates/ https://www.opinionstage.com/blog/popular-survey-templates/#respond Thu, 20 Jul 2023 09:43:08 +0000 https://www.opinionstage.com/?p=43584 Online surveys, questionnaires, and forms are great tools for collecting quality data and connecting with your audience. By using beautiful designs and eye-catching visuals, our survey maker allows you to make attractive surveys, questionnaires, and forms that your audience will be happy to complete. We’ve collected some of our most popular survey, form, and questionnaire […]

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Online surveys, questionnaires, and forms are great tools for collecting quality data and connecting with your audience. By using beautiful designs and eye-catching visuals, our survey maker allows you to make attractive surveys, questionnaires, and forms that your audience will be happy to complete.

We’ve collected some of our most popular survey, form, and questionnaire templates for you to browse and use. Every link contains a template as well as useful guidelines and tips.

Popular Surveys, forms, and questionnaires

If there’s any other template you need, check out our template library or simply drop us a line.

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16 Tips That Will Help You Make the Best Surveys, Quizzes & Polls https://www.opinionstage.com/blog/best-practices/ https://www.opinionstage.com/blog/best-practices/#respond Mon, 06 Dec 2021 09:45:39 +0000 https://www.opinionstage.com/?p=35594 Online quizzes, surveys, and polls are powerful tools of communication. They’re entertaining and playful, require minimal effort, and provide real value to creators and participants alike.   Whether you’re collecting leads, raising awareness, gathering data, or assessing knowledge, making a quiz, survey, or poll that works well isn’t a complicated task. In fact, it’s quite […]

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Online quizzes, surveys, and polls are powerful tools of communication. They’re entertaining and playful, require minimal effort, and provide real value to creators and participants alike.  

Whether you’re collecting leads, raising awareness, gathering data, or assessing knowledge, making a quiz, survey, or poll that works well isn’t a complicated task. In fact, it’s quite straightforward and intuitive.

Nevertheless, over the years, we’ve collected some tips that will make it even easier for you to reach exceptional results with your interactive items.

Here they are:

Tips to consider before you start creating

Writing tips for higher completion rates

Design tips for stronger engagement

Bonus tips for even better results

Tips to Consider Before You Start

1. Begin with a Purpose

There are many great reasons to run a quiz, survey, or poll. You could use it to get feedback on an event, test your students’ command of a subject, start a conversation around a specific topic, or direct people to a product they’re looking for. Since there are so many options, it’s important to be focused. Before you start creating, ask yourself why you’re making this quiz, and what exactly you wish to achieve. Once you have a clearly defined objective everything else will fall into place more easily.

2. Define Your Target Audience

Once you’re clear on your goal, shift your attention to your audience. Who is this quiz, survey, or poll for? Who would you like to reach? A clear perception of your audience will help you answer many questions like what to ask them, how to talk to them, where and when to reach them, and how to entertain them throughout the process.

3. Think About the Context

One last thing to do before you start creating is to think about your survey, quiz, or poll from your audience’s perspective. Here are some useful questions to ask yourself:

  • Where will they see it – on your site, in their social feed, or maybe they’ll receive it by email?
  • When will they encounter it – will it be during their work hours or in their free time?
  • On which device will they answer it – on their mobile phone, or on their computer?
  • What sort of experience would you like them to have – should it be exciting, silly, informative, personal, or maybe just quick and easy?
  • What value will they receive – how would you like them to feel about you and themselves when they’ve completed your questions? What will you give them?

4. Choose The Right Format

A personality quiz, a trivia quiz, a survey, or a poll? Sometimes it’s difficult to figure out which type of item is best for your goals. In broad strokes:

  • Quizzes are great for generating engagement, raising brand awareness, gathering leads, driving sales, and sharing information with your audience.
  • Surveys are suitable when you want to collect reliable feedback and information quickly and efficiently.
  • Polls are perfect for generating engagement, especially on articles and blog posts. They’re also good for creating conversation and collecting very focused data.

If you’re not sure what to choose use this quiz to find out which format will work best for you.

Find your format

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Writing Tips For Higher Completion Rates

5. Not Too Long, But Not Too Short Either

Unless you’re making a poll, which only includes one question by definition, you’ll be facing the question of how many questions to ask. Well, we can’t give a clear-cut answer here since so much depends on the context and goals of your quiz or survey. These are our recommendations according to format:

  • Surveys – ask only what you need. Aim to ask no more than 15 questions.
  • Trivia quizzes – go for 7-15 questions so that people have enough of a chance to show their knowledge but don’t get too tired before reaching the end.
  • Personality quizzes – try to have 5-10 questions. That’s enough for participants to become invested in the process and remain engaged throughout.

6. Think of It As a Conversation

Make it easy for your audience to engage with your polls, surveys, and quizzes by using friendly and simple conversational language.

  • Just like any good conversation, it’s best to ease into it slowly. Start with easy questions to get the ball rolling and move into the more challenging ones gradually.
  • Use an informal tone to create a sense of familiarity. It will encourage people to be more relaxed, playful, and truthful when answering your questions.
  • If it’s appropriate to your topic, add some humor, it’s always good for engagement.
  • Make the experience personal by addressing your respondents in the 2nd person (you) and referring to yourself/your organization in the 1st person (I, we).
  • Use answer piping (if you’re making a survey) and skip logic to personalize the experience based on your respondents’ answers.
  • Remember, your call-to-action buttons are part of the conversation. Customize their wording accordingly.

Try this survey

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7. Clarity Above All

Clarity plays a significant part in your respondents’ experience. A clear quiz is easier and quicker to interact with. A clear survey/poll will yield better and more accurate answers. Follow these pointers to keep things crystal clear:

  • Instead of professional jargon or acronyms try to use regular English that everyone understands.
  • Avoid double-barreled questions. A question like, “should we offer more history and culture courses next year?” is difficult to answer if you have a different opinion on each subject. Ask only one thing in each question.
  • Ensure that there’s an answer option for everyone. When working with closed-ended questions it’s important to cover all possible answers so that every participant feels represented and has the ability to answer accurately.
  • Make sure all answer options are different from each other and don’t overlap. You don’t want people struggling to choose between two answers that have a similar meaning.
  • When your quiz, survey, or poll is ready, run it by a few friends or colleagues just to make sure there’s no ambiguity or content gap.

8. The Title, Intro & Closing Deserve Special Attention

We tend to think and remember our experiences in story form. This means we always need a beginning, a middle, and an end. Your title and intro text is your beginning. Make them short, clear, specific, and inviting. You want your audience to understand what they’re getting into and get excited about it at one glance. For example, What Type of Remote Worker Are You? is quite a good title for a personality quiz because you immediately understand what it’s about if it’s relevant to you, and what you can gain from it.

Try this personality quiz

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Your closing is where you say goodbye. If you’re making a survey, it’s an opportunity to thank your survey takers for answering your questions. you could also offer to stay in touch and share the findings with them once they’re ready.

If you’re making a quiz, your closing will be the result or outcome cards, depending on whether it’s a personality quiz or a trivia quiz. In any case, this is where your quiz takers discover how they did or what their answers say about them. Whatever the results/outcomes are, make sure you present them in an encouraging and positive manner. Yes, you want to be truthful and you want them to learn something new, but you also want them to leave the experience feeling good about themselves and potentially happy to share the quiz and their outcome with others.

Design Tips For Stronger Engagement

9. Images Get More Clicks

Image polls, picture quizzes, and visual surveys get more clicks and lead to more submissions. Why? because our eyes are drawn to visuals, especially if they are beautiful.

  • Whether you’re using a quiz, survey, or poll maker, adding a cover image or video can help draw attention to your title and spark curiosity. It could be an illustration of the topic, custom-made or free vector art, a photograph that sets a certain tone, or a very short humorous/explanatory video.
  • Use images and videos to add clarity and context to your questions. Just ensure that the image you add doesn’t give away the correct answer or create bias.
  • Add visuals to your answer options to make it easier and more fun for your audience to answer your questions. Here, too, it’s important to make sure all images are equally attractive so as not to slant the results.

Try this image poll

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10. The Right Look & Feel Can Make People Notice & Trust You

In some cases, you’ll want your quiz, survey, or poll to be associated with your brand. If your brand is well known by your audience the association will make it easier for them to trust and cooperate. Or, if you’re going to add it to your website, you probably want it to blend in with your color theme. Choose colors and fonts that resonate with your brand and consider white-labeling it and adding your logo.

In other cases, you’ll want your design to stand out or to highlight the visuals you’ve added. Try our different color themes and question layouts until you find the one that looks best, or create your own. You can also use CSS override to change practically any design element.

11. Find the Right Spot for Your Survey, Quiz, or Poll

Ok, so you’ve written all your questions and added your images. You’re ready to publish! The question is, where… This is a good time to return to your goals and target audience. They’ll help you define the type of attention you want and where you’re most likely to get it.

  • If you’re adding a quiz, survey, or poll to your website in order to collect leads or increase sales you want it to get as much attention as possible. Show your users how important it is -put it above the fold or maybe even dedicate a whole page to it.
  • If you want to keep readers engaged in a long-form blog post or article, you may want to place a poll after a few paragraphs. It’s a good way to get them involved and refocused. Their answers can also teach you a lot about the quality of your content and what they’re getting from it.
  • If your goal is to reach new audiences and lead them to your site, the best way could be to share your quiz/poll on social media and use the result/outcome cards to direct them to your website.

Bonus Tips for Even Better Results

12. If You Want Shares, Ask for Them

There are a number of ways for you to encourage people to share your quiz, survey, or poll with others:

  • Add a social sharing bar at the end to make it easier for participants to share it on different channels.
  • Optimize your Twitter shares by customizing the default message and hashtags displayed when people tweet your item.
  • Customize the message added to your Facebook shares. For example, you could set it to include the result the person got on your quiz.
  • Add a polite yet explicit call to action to share the quiz on any social networks. Asking for shares clearly works.

13. Suspense Is Good For Lead Generation

Quizzes, surveys, and polls are great for collecting leads because they are dynamic and interactive. People are more willing to share their contact info after they get to know you a little and when they are promised something valuable in return. This value could take on different forms:

  • If you’re making a poll, which requires minimum effort, sometimes seeing how others voted could be valuable enough. You could set your poll to display the results only after people vote and submit their email.
  • If you’re creating a personality quiz the value could definitely be the outcome. After answering a series of questions about themselves, people are bound to be curious about what it all means about them. And in most cases, they’ll be willing to leave their contact info to satisfy their curiosity.
  • The same goes for a trivia quiz. After making it through a series of challenging questions people will want to know how many they got right. And in many cases, they’ll be curious enough to give you their contact info.
  • If you’re running a quiz or poll competition, the value could be a chance to win a prize. And it doesn’t have to be a big one to shift the needle.
  • If it’s a survey you’re building the value could be receiving the results before the general public. But sometimes that’s not enough and a giveaway comes in handy as a token of your gratitude.

Try this trivia

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14. Track & Optimize

Keep in mind that publishing your quiz, poll or survey is not the end of the process. On the contrary, it’s often just the beginning. Once it’s out there and you begin receiving submissions you can look at the results and analyze user behavior. For example, you may discover that many people are leaving your quiz/survey at the same place. This could mean there’s a problem with a specific question or with the order of your questions. Change things around and experiment until you’re satisfied with the results.

15. You Can Invent the Wheel, but You Don’t Have To

It’s simple enough to create a survey, poll, or quiz from scratch. And If you have something clear in mind it may be the best way to go. But sometimes working from a template can help a lot in terms of ideation and structure. Once you choose a template you can change anything about it – questions, answers, images, colors, structure, and all. Take a look at our template library to find something that works for you.

16. Contact Us, We’re Here to Help

We tried to cover the most important tips and best practices here for you to work with. However, if you find yourself confused or stuck there are a few things you can do:

  • Visit our help center for detailed tutorials and how-to guides,
  • Send us a chat message on our site. Our customer support will answer you quickly we promise.
  • Book a live demo call for one on one support if you’re facing a complex issue.

We’re here to help you make the best possible quizzes, surveys, and polls that will get you amazing results.

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Opinion Stage Media Kit & Resources https://www.opinionstage.com/blog/opinion-stage-media-kit/ https://www.opinionstage.com/blog/opinion-stage-media-kit/#respond Thu, 02 Dec 2021 08:47:56 +0000 https://www.opinionstage.com/?p=35518 In one sentence: Opinion Stage powers marketers to create quizzes, surveys, and forms that drive higher engagement and get more responses. Table of Contents Why Opinion Stage? Opinion Stage powers marketers to create quizzes, surveys, and forms that drive higher engagement and get more responses. Unlike generic form builders, we put engagement first because that’s […]

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In one sentence: Opinion Stage powers marketers to create quizzes, surveys, and forms that drive higher engagement and get more responses.

Table of Contents

Screenshot of a travel personality quiz asking users to pick their ideal travel destination, with options like Paris, Tokyo, and Santorini, and a photo of a woman with a camera featured in the quiz interface.

Why Opinion Stage?

Opinion Stage powers marketers to create quizzes, surveys, and forms that drive higher engagement and get more responses.

Unlike generic form builders, we put engagement first because that’s what gets more conversions. Our visual, one-question-at-a-time format, combined with smart logic and personalization, makes every interaction feel like a genuine conversation.

The result? Our quizzes consistently achieve participation rates up to 80% and completion rates as high as 90%. And, our forms deliver as much as 3.5x more responses compared to alternatives.

Create in Minutes 

Get started fast with a builder that makes it easy for you to launch high-performing experiences in minutes.

  • Start from Scratch: Whether you’re new or a pro, our intuitive visual no-code builder makes it easy to dive right in. 
  • Create with AI: Just add your topic and goal, and the AI will generate an item ready for launch. 
  • Customizable Templates: Choose from hundreds of templates built for every use case, then customize them to match your goals and brand.
  • Import Questions: Save time by importing your existing questions and jump straight into designing.

Solutions for Every Goal

From engagement to insight, Opinion Stage gives you the tools you need to reach your goals.

  • Engagement: Boost interaction with fun, shareable items that keep your audience hooked.
  • Lead Generation: Capture qualified leads using interactive forms and personalized follow-ups. 
  • Customer Feedback: Collect opinions to improve products or services.
  • Market Research: Find out what makes your audience tick, then use that data to shape smarter campaigns or content.
  • Product Recommendation: Guide users to the right product or service with relevant questions and personalized results.

Put Your Brand Front & Center

With powerful customization options, you can design every element to reflect your brand’s unique identity. 

  • Customize everything, from color themes, fonts, and buttons to match your brand style.
  • Apply custom CSS to fine-tune layouts and elements beyond the builder.
  • White label your items by removing all Opinion Stage branding.
  • Add your own logo to make it truly yours. 

Share Anywhere

You’re just a few clicks away from getting your items in front of the right audience. 

  • Embed on your website to keep visitors engaged without ever leaving the page.
  • Run it from a landing page on our site if you don’t have one of your own. 
  • Add it to emails to reach your audience directly through campaigns or newsletters.
  • Post it on social media to connect with your followers on Facebook, LinkedIn, X, and more.

Seamless Integration With Your Marketing Tools

You can easily connect to the rest of your marketing stack, from automation to email and beyond.

  • Integrate with 1,000+ tools via native options like Mailchimp or Google Tag Manager, or through Zapier, webhooks, and API.
  • Easily send data to your CRM, email platform, or spreadsheets for follow-ups and reporting.
  • Track conversions by adding Meta and Google pixels for better remarketing and performance insights.

Compliance & Security You Can Trust

We protect your users’ data and ensure your items are private, secure, and usable by all.

  • GDPR compliant: Your data is handled with care and in full alignment with European privacy standards.
  • CCPA compliant: We respect user privacy and meet California Consumer Privacy Act requirements.
  • Accessible: Everyone can engage with your items, no matter how they browse, navigate, or interact.

Templates & Examples

We’ve built a growing template library of quizzes, polls, surveys, and forms to make it easier for you to get started. Each template is designed with real customer requests and trends in mind, so you’ll always find something relevant and inspiring. You can use them right out of the box or customize every detail – from images and questions to structure, logic, and design. Think of it as your starting point: pick a template that sparks an idea, then make it your own to perfectly match your audience.

Try This Quiz

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Try This Poll

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Try This Survey

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Facts & Figures

  • 1M+ items created
  • 2.5B+ engagements
  • 15M+ leads gathered
  • Items created in 40+ languages.

Feedback & Reviews

Hundreds of our customers have given us top ratings and positive reviews on leading review sites:

Brand Resources

Opinion Stage icon, 200×200:

Opinion Stage logo, 1200×300:

Opinion Stage banner example

Opinion Stage Banner

Product Screenshots

Example of responsive trivia quiz design:

Screenshot of two Opinion Stage trivia quizzes. The first quiz, titled "Are You the Ruler of the Animal Kingdom?" features a lion in a savanna landscape with a "Start" button. The second quiz question asks about the only bird that can fly backwards, shown with multiple-choice image options.

Example of responsive personality quiz design:

Opinion Stage is the best Outgrow alternative.

Example of responsive survey design:

Screenshot of two Opinion Stage survey examples. The first is a "Remote work satisfaction survey" with an image of a woman working at a desk and a blue "Start" button. The second survey asks, "Do you have a comfortable office space?" with multiple-choice response options.

Example of responsive poll design:

poll example

Downloads

Additional Resources

Contact Info

Feel free to get in touch if there’s anything you’d like to ask about our brand and services.

  • Schedule a call for a live demo or conversation.
  • Drop us a line at info@opinionstage.com.

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Zoom Quiz – Learn How to Create & Host a Zoom Quiz https://www.opinionstage.com/blog/zoom-quiz/ https://www.opinionstage.com/blog/zoom-quiz/#respond Sun, 26 Sep 2021 06:22:10 +0000 https://www.opinionstage.com/?p=33980 In this article, we’ll show you how Zoom quizzes, surveys, and polls can help you increase participation, improve conversations, and strengthen team spirit on your next Zoom call. Expect to find tons of tips and ideas as well as templates to use on your next conference call. Everything you need to take your remote meetings […]

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In this article, we’ll show you how Zoom quizzes, surveys, and polls can help you increase participation, improve conversations, and strengthen team spirit on your next Zoom call.

Expect to find tons of tips and ideas as well as templates to use on your next conference call. Everything you need to take your remote meetings to the next level is right here for you to use.

Image showing a Zoom video call on a laptop with four smiling participants, alongside a fun quiz question. The title reads “How to Make a Zoom Quiz,” with the logos of Opinion Stage and Zoom at the bottom.

Wait, But What Is a Zoom Quiz? 

In a nutshell, a Zoom quiz is a live quiz you share when video calling over Zoom. There are many different types of interactive quizzes you can use depending on the context of your Zoom call.

You can create an informative business quiz, a competitive trivia quiz, or one that brings your team together in a positive social setting. As the quiz host, you can choose to send the quiz in the chat for participants to answer individually or share screens to answer together as a group. Either way, a virtual quiz will liven up your meeting and boost engagement in the conversation.

We will also discuss Zoom polls, which unlike quizzes include only one question. A quick poll is an excellent interactive meeting tool. Some people find it daunting to participate vocally in a group conversation, especially when it’s a conference call.

A poll, on the other hand, is much less threatening. On the contrary, getting responses to polls is easy. It’s a quick and simple way for people to participate and express themselves. You can also use it to see what people know or think about a topic before diving into a discussion.

Hot to Make a Zoom Quiz

How to Create a Zoom Quiz Experience?

Time needed: 5 minutes

Making a Zoom quiz is easier than you may think, it’s also kinda fun. Here are the steps:

  1. Decide on a concept

    Find an idea that will contribute to your next Zoom meeting. It could be a trivia competition about your industry, a personality quiz about remote working, or a poll about company culture. 

  2. Write your questions

    Create a list of questions that you want to ask. Keep in mind that while people generally like to answer questions, there’s a limit to their tolerance. So, don’t make it too long, aim for 5-7 questions per quiz.

  3. Create a quiz

    Choose the type of quiz you want to make and use Opinion Stage to make it. You could use our trivia quiz makerpersonality quiz maker, or poll maker.  And if you don’t want to start from scratch, use one of our quiz templates. When you’re done, click on “Publish” to save (don’t worry, you can continue to edit, change and refine after you publish it).

  4. Share the link

    After you created the poll or landing page quiz, locate your new quiz or poll in your items dashboard and click on u0022Embed u0026 Shareu0022. Copy the link displayed in the popup window. Share it in the Zoom chat if you want people to take the quiz individually, or open it on your end and share screens if you want to go through it together as a group. If your quiz includes video components, remember to adjust the screen sharing settings to share computer sound. 

That’s it. Now that you know the basics, let’s dive into some ideas and use cases that will help you get started.

Take your conference calls to the next level

Zoom Quiz Use Cases & Examples

Here are four zoom quiz examples that we’ve experimented with as a remote team. Hopefully, they’ll get you as excited as we are about Zoom quizzing and advanced polling. 

Build Team Spirit with a Zoom Trivia Competition

If you’ve been working remotely for ages, an entertaining quiz could remind everyone that you’re in this together. Here’s an idea – make a team-building knowledge quiz!

Here’s a live example of a virtual trivia game for you to try:

Check It Out

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A team-building trivia quiz is a great opportunity to share team pics, revisit meaningful experiences, and empower employees by emphasizing their strengths.

When building this quiz, take the time to chat with your team members. They can be a great source of ideas and anecdotes, plus it’s another opportunity to connect.

In terms of voice, and tone, this quiz calls for informal language, company jargon, and internal humor. 

In addition to the quiz itself, there are a few things to prepare before you meet:

  • Consider offering a prize to make it more interesting. It could be anything from a voucher for takeout to a cool personalized zoom background.
  • Since everyone will be taking the quiz simultaneously, it could be nice to have some music in the background. It will help keep everyone in the same virtual space while working separately.
  • If you want to add suspense you could share a cool online stopwatch on your screen while they’re competing. 

That’s it, you’re ready to go. To start the competition simply share a link to your quiz in the group Zoom chat. While your team is taking the entire quiz you can follow the action on the results dashboard. You’ll see all the responses, correct answers, incorrect answers, the ratio between them, and timestamps as people submit their quizzes. Use this information to add to the excitement with live commentary and to announce the winners at the end.  

There are so many directions you could take this in, depending on your goal and audience. Hey, you could have a quiz night or even run a virtual pub quiz. And you don’t necessarily have to make your quiz from scratch. Check our quiz platform and trivia quiz library for more ideas and inspiration.   

Discover Your Brand Identity With A Zoom Personality Quiz

Some strategic conversations are hard to navigate remotely, especially when they involve multiple participants and require creativity, concentration, and collaborative thinking. In these cases, a well-thought-out visual quiz can do wonders.

When used correctly, a Zoom quiz can provide structure while turning the thought process into a playful and engaging experience. Here’s an example of a personality quiz we used when working on our brand identity. 

Try It Out

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Unlike the trivia competition above, here participants are invited to take the quiz as a group while discussing the answers to the different quiz questions.

If you’re a small team, you can be the quiz master and simply launch the quiz on your computer and screen share. Then ask everyone for their input before selecting an answer and moving to the next question. In other words, every question card is essentially a discussion topic.

If you’re meeting with a larger group, consider using the breakout rooms Zoom function (assuming you have the relevant Zoom products) to split up into smaller groups. In this case, you will need to pre-appoint a quiz leader for each room to facilitate the entire experience, including the conversation, and share the quiz.

When you’re done answering the quiz you can have a conversation about the outcome. For example, you could ask the team whether it accurately reflects the way they perceive the company. You could also ask them about their overall experience taking the quiz. For example, what did they find challenging, and what was easy? Or which questions got them thinking, about what, and why?  

Brainstorming with a Zoom quiz

Consider sharing a link to the quiz with your team at the end of the meeting so that they can look at it in their own time and see if additional thoughts come up.

A few tips to consider:

  • Since you’ll be taking this quiz together, and our attention span has its limits, make it short – ten questions max.
  • If you want the conversation to be open and real, make sure your questions and answer options are neutral.
  • Make sure you give everyone an opportunity to express their opinion and participate.
  • Sure, the topic is serious, but it is also a game – treat it accordingly when building it and when presenting it.
  • Make it pretty, colorful, and fun to look at. You can also incorporate a short video or two to keep people engaged and entertained. 

Boost meeting participation with a quiz

Engage a Large Audience With a Zoom Poll

A Zoom poll is a quick and fun way to learn about your audience and engage them. Imagine you’re giving a talk to a new crowd about lead generation strategies. Since you don’t know them you want to make sure that you’re all on the same wavelength. You could easily do that by running a quick live poll for participants to simply give you the answer. Something like this, for example: 

Try This Poll

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It will give you useful information, activate your audience’s listening, and make them feel seen. The results will give you an idea of their level of experience and help you understand what to focus on in your talk.

By briefly sharing the polling reports and results with them and honing your content accordingly, you’ll also be teaching them a little about each other and making them feel part of a unique collective experience. 

Conducting a live poll on Zoom is super simple; prepare it in seconds using our poll maker and share a link to it in the Zoom chat. While your audience answers the question you posed, open the analytics dashboard to see the results roll in. When you have enough responses you can share your screen to reveal the entire poll report and discuss them.

A quick tip: one of our default advanced polling features is showing the results immediately after the vote. While it works well in many scenarios, in this case, we recommend deactivating it.

So, scroll down to the poll settings and tick the “hide results from users” box. This way you will be able to reveal the results personally and use them to lead into your talk.

how to hide results from users in a zoom poll

Check out our library of polls for additional polls and ideas, poll questions, and use cases. 

Collect Authentic Feedback With a Zoom Survey

One of the biggest challenges with Zoom calls is keeping people with you. After all, the physical distance makes it difficult to read the room. Running a quick survey at the end of a conference call can give you the feedback you need while showing your team that you care about their experience.

Here’s a Zoom feedback survey template you can use. Check it out, it’s live:

Try It Out

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You could also use one of our other feedback survey templates, or build your own from scratch with our survey maker.

A few tips to help you make the best feedback survey:

  • Make it short and easy to answer. In other words, try to have no more than ten questions, and make most of them multiple choice.  
  • Include one or two open-ended questions instead of making them select a single choice in every question. This will give people the opportunity to tell you the things you didn’t even think of asking. 
  • Use images and friendly conversational language to make the survey fun. It will improve the quantity and quality of the responses you receive.
  • Don’t expect them to take the survey in their free time. Set aside a few minutes for it at the end of the Zoom call, and send them a link in the chat. You’ll get more responses than if you email the survey to your contact list later.

No developer needed, do it yourself in minutes

Final Takeaways

Running an online quiz or poll occurrence as part of your zoom meeting is a great way to create an entertaining and memorable group experience using the Zoom platform. A single poll can make a big difference.

Feedback is always important, but it becomes especially useful when meeting remotely. Use a feedback survey to better understand what’s working and what you can improve in future meetings.

A virtual meeting has many advantages, but it’s not the same as meeting in person. While a quiz can’t replace a handshake or water cooler banter, it can add some fun, action, and even warmth to your group calls.

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150+ True or False Questions (Answers Included) https://www.opinionstage.com/blog/true-or-false-questions/ https://www.opinionstage.com/blog/true-or-false-questions/#respond Sun, 21 Mar 2021 14:11:07 +0000 https://www.opinionstage.com/?p=30302 Are you looking for a fun way to engage your website visitors? How about asking them some true or false questions? It can be both telling and enjoyable. Adding a true or false quiz to your website will not only draw your audience in but will also give them something to share. Most importantly, it’ll […]

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Are you looking for a fun way to engage your website visitors? How about asking them some true or false questions? It can be both telling and enjoyable.

Adding a true or false quiz to your website will not only draw your audience in but will also give them something to share. Most importantly, it’ll give you the opportunity to get to know them better.

These are the true or false question topics we will cover. You can jump right in or read on for some useful information on how to build a true/false question and what you can use it for.

true or false questions

Types of True or False Questions

True or false questions are a type of choice questions where you present your respondents with a statement and ask them to choose the correct answer between two answer options, which are “true” or “false”, of course.

There’s no limit to the kind of true or false questions you can ask. But generally, they’re broken down into two main categories:

  • Personality questions: These are questions you ask your audience about themselves and their preferences. There are no right or wrong answers here. The goal is more about getting to know your audience better so that you can cater to their needs.
  • Knowledge questions: These are more like trivia questions that test the respondent’s knowledge by challenging them to select the correct answer. If you want to offer your audience a challenging game or teach them something new in an experiential way, this is the way to go. 
Person asking and wondering

Once you pin down the type and goal of the questions you wish to ask, it’s time to decide on the question format.

Types of Quizzes & Formats

If you want to ask one true or false question (or more) online, you basically have three distinct question generation formats to choose from. You could:

  • Make a quiz: It could be a personality quiz or a trivia quiz where you ask a series of true or false questions and calculate scores based on the answer. This is a great way to collect qualified leads and strengthen communication with your audience.
  • Create a poll: For a single quick question, make a poll with our poll maker to collect opinions, boost interaction, or spark conversation in a fun, visual way. Check out our poll templates for some ideas. 
  • Build a survey: Use a survey to collect and compare data about a specific audience or topic. Take a look at our survey templates to discover various use cases.  

Whether you choose to make a quiz, survey, or poll, you can base it purely on the true or false format or combine a variety of question formats. Examine your goals, the type of data you’re after, and the nature of your audience to figure out which approach is best for you. 

Now that we’ve covered the basics, it’s time to answer one final question: what should you ask? Below, you will find all the inspiration you need, broken down by category.

Trivia True or False Questions

True or false formats can be used as exam questions,  control questions, competitive quizzes, formative assessment questions, and more. But they can also be used for fun and games! Here’s a collection of Trivia true/false questions for you to enjoy. We’re sure they’ll give you ideas for many more. 

Here’s a live example of a true or false trivia quiz, try it out:

Note: There is a widget embedded within this post, please visit the site to participate in this post's widget.
  • The Big Apple is a nickname given to Washington D.C in 1971.
    Correct answer: False
    The name refers to New York City. It originated in the 1920s when John Fitz Gerald started a horse racing column called “Around the Big Apple”. 
  • Muddy York is a nickname for New York in the Winter.
    Correct answer: False
    It’s an old nickname given to Toronto, originally called Town of York in honor of The Duke of York. It refers to historical problems in the city’s drainage system. 
  • Peanuts are not nuts!
    Correct answer: True
    Peanuts are legumes like lentils and peas. 
  • People may sneeze or cough while sleeping deeply.
    Correct answer: False
    We can’t sneeze or cough when in deep sleep. Our body must enter a state of wakefulness to do so. 
  • Copyrights depreciate over time.
    Correct answer: True
    Because copyrights have an expiration date, their value decreases as that date approaches.
  • Emus can’t fly.
    Correct answer: True
    Just like ostriches, emus are ratites (flightless birds). Their wings aren’t strong enough to lift them.
  • Electrons move faster than the speed of light.
    Correct answer: False
    Electrons are much slower than the speed of light because they have mass.
  • There is no snow on Minecraft.
    Correct answer: False
    Snow was added to Minecraft in 2010. It generates naturally in rare ice plains, spikes, and biomes.
  • Light travels in a straight line.
    Correct answer: True
    Light travels in a straight line until it meets an obstacle that can influence its angle.
  • The Mona Liza was stolen from the Louvre in 1911.
    Correct answer: True
    It was stolen by Vincenzo Peruggia who had worked at the Museum. The masterpiece was recovered two years later.

Personality True or False Questions

True or false questions are not all about knowledge. You can use them to get to know your participants better and to help them learn new things about themselves. Here are some examples. 

Different personalities
  • You enjoy spending time with a small group of friends, as opposed to a large gathering.
  • Alone is better than together.
  • You worry about every little detail, from your personal life to your career to your finances.
  • You live carefreely and deal with things as they come your way.
  • Making others laugh brings you joy.
  • You’re okay with other people coming to you to talk about their problems.
  • You think carefully before you make a statement or ask a question.
  • You have the tendency to speak before thinking.
  • You’re the type of person who will ask for help when you need it.
  • You feel overwhelmed by your life and unsure of the changes to make.
  • You make decisions based on logic.
  • It’s very easy to make you laugh.
  • You make decisions based on your gut feeling.
  • You like when people give you their full attention during a conversation.

If you have the capacity to process free-form answers, you could add an “it’s complicated” answer option that leads to an open question like “tell us more”. It’s a nice way to get to know your audience even better, and maybe gain new perspectives you hadn’t thought of. On the other hand, if your goal is quantitative, and you want to receive definitive results it would be better to stick to the binary answer options. 

Knowledge Questions About Personality Types

  • If you are a type-A personality you are probably effective under stress.
    Correct answer: True
    Type A personality, also known as the director, is usually goal-oriented, open to taking risks, and great under stress. 
  • You can change your personality type.
    Correct answer: False
    According to most personality type theories, your personality type is something you’re born with. One can, however, strengthen or change different traits and behaviors. 
  • All introverts are shy and socially anxious.
    Correct answer: False
    Being an introvert doesn’t necessarily mean that you don’t like being with people. It means that you’re inward-focused and that social interaction draws energy from you. As opposed to extroverts who gain energy from social interaction. 
  • An ISTP personality stands for introverted, sensual, thoughtful, and proactive.
    Correct answer: False
    ISTP is one of the 16 personality types defined by the Myers-Briggs Type Indicator, and it stands for introverted, sensing, thinking, and perceiving. 

Entertainment True or False Questions

Here are some true or false quiz questions that can help you learn more about your audience’s preferences and knowledge of entertainment. It’s just the tip of the iceberg of course, but it will get those creative wheels turning. 

Entertaining performance

Entertainment Personality Questions

  • You’d prefer to watch a film at home than go to a movie theater.
  • You prefer festival films over Netflix series and movies.
  • Good entertainment needs to have at least one interactive element.
  • Watching competitive sports is the best form of entertainment.
  • Twitter is more entertaining than Facebook.
  • Reality shows are an inferior form of entertainment.
  • You go to the theatre at least once a year.
  • You’ve been to an open mic night at a comedy club.
  • There’s nothing like going to a live concert of your favorite band
  • Good TV ads can be really entertaining.
  • Horror movies are fun!
  • Podcasts are a great way to pass the time and learn new things.
  • There’s nothing like reading a good book.
  • You consider watching television a waste of time.

Make your own true/false quiz

Entertainment Knowledge Questions

  • Janet Jackson performed at halftime of Super Bowl LV.
    Correct answer: False
    The Weeknd did the halftime performance in 2021. Jackson performed in 2004.
  • The Los Angeles Lakers won the 2020 NBA Championship.
    Correct answer: True
    The last NBA Championship they took beforehand was in 2010.
  • Hamilton the musical is the first Broadway show ever written about Hamilton.
    Correct answer: False
    Mary Hamlin wrote a play by the same name in 1917. It ran on Broadway for a short while and starred George Arliss in the lead.
  • The film Moneyball is based on a true story.
    Correct answer: True
    The film is based on the story of Billy Beane, Oakland A’s General Manager, who used statistics to scout players and turn his team around.

Remember, you can use such true or false questions as part of an entertainment survey or quiz. But you could also run polls with individual questions leading into a content funnel that is based on people’s votes.

Business True or False Questions

Enough with the fun and games, let’s get down to business. The following true or false statements could help you learn more about colleagues, employees, and potential recruits. If you’re a B2B service or product provider you could also use them to learn about your audience’s demographics, needs, knowledge gaps, and preferences.

Business meeting

Business Personality Questions

  • Teamwork and collaboration are the best work methods for you
  • Hierarchy is key to a successful business 
  • You would prefer to work from home than at a traditional office.
  • Your work-life boundaries are very clear.
  • When working remotely, you’d prefer to work from a coffee shop than your home office.
  • You have no problem sitting through long meetings.
  • The best way to learn on the job is through trial and error.
  • An average student will be an average professional.
  • A manager’s role is to lead, not to rule.
  • You have launched a business that is or was profitable. 
  • You have a lot that you want to share with your boss but are too afraid to do so.
  • An annual assessment is very important for one’s professional development.

As the true/false statements above demonstrate, you can combine fact-based statements and opinion-based statements to get a comprehensive understanding of your participant’s business background and perceptions. Add some knowledge assessment statements to complete the picture. Below are some examples you could choose from. 

Business Knowledge Questions

  • OKRs are a collaborative goal-setting method used to set challenging goals with measurable results.
    Correct answer: True
    OKR stands for Objectives and Key Results. The method was created by Andy Grove and developed and distributed by John Doerr.
  • Limited liability corporations (LLCs) combine the characteristics of a corporation and a partnership.
    Correct answer: True
    An LLC is a US-specific business structure that protects the owners from being personally responsible for their company’s debts or liabilities.
  • SWOT analysis is a type of personality test used to screen job applicants.
    Correct answer: False
    SWOT (strengths, weaknesses, opportunities, threats) is a tool used to analyze the state of a business and plan ahead strategically.
  • During an IPO lockup period, no shares of the company can be sold.
    Correct answer: False
    IPO lockup prohibits major shareholders in the company from selling their shares for a pre-defined period that usually lasts 90-180 days. The goal is to ensure the order of the IPO and prevent flooding of the market with shares.  

Financial True or False Questions

True or false questions about money and finance, especially the personality type, are a powerful way to tap into people’s deepest values, beliefs, and fears. However, money is also a loaded subject, and some people may feel confronted by the questions you ask.

so there are a few things you can do to minimize dropoffs and false answers. First of all, use tolerant and nonjudgemental language in your intro, questions, statements, and closing. Secondly, make sure your questions are not too intrusive, ask yourself if you would be willing to answer them. Finally, Try to create an even balance of questions that are easy and challenging. 

Plant growing out of a jar of coins

Financial Personality Questions

  • You prefer to save than to spend.
  • You regularly check your bank statement.
  • Banks cannot be trusted.
  • You would prefer buying something functional than buying a luxury item.
  • You have an emergency savings account.
  • The thought of undergoing a financial assessment freaks you out. 
  • You have never been in debt.
  • You have student loans that you regret taking on.
  • You’re prepared for any financial event that comes your way.
  • You have regular anxiety about your finances and the future.
  • You take regular inventory of your income, expenses, and budget.
  • The percentage of students and young people with an adequate financial understanding is way too low. 
  • The percentage of students who rely on student loans in the US is way too high.
  • Your personal financial circumstances are better than your parents’.
  • You need to spend money to make money.

Financial Knowledge Questions

  • The percentage of students in the US who have taken loans to get through college is declining. 
    Correct answer: False
    Student loan debt across the US is increasing due to the growing competition for well-paid jobs and the rise in college fees. In 2020 54% of American students had to borrow money to pay for college.
  • The term inflation refers to a general fall in the prices of most products and services.
    Correct answer: False
    Inflation is a general rise in price levels in a certain economy that leads to a decrease in the value of the local currency.
  • A credit card and a debit card are the same.
    Correct answer: False
    A debit card allows you to spend money by drawing on funds in your bank account, while a credit card allows you to spend money by borrowing from the card issuer up to a certain limit.
  • Ethereum is the second-largest cryptocurrency after Bitcoin.
    Correct answer: True
    Ethereum is a decentralized, open-source blockchain with smart contract functionality. It’s also the most actively used blockchain.

Marketing True or False Questions

The statements we selected for these true or false choice questions are mostly directed at marketers. For example, questions that could help a recruiter gauge the suitability of a prospect. However, you could ask questions about marketing that target the general public or the audience of a specific marketing strategy. 

Facebook live video camera

Marketing Personality Questions

  • Marketing is about offering real quality and value to your audience.
  • Brands should always answer comments left on their social media posts.
  • If you want to make to students you need to tap into student thinking, their way of life, and their priorities.
  • A marketing quiz is a great way to get engagement.
  • There are no correct or incorrect answers in marketing, it’s an art, not a science.
  • Banner ads are a thing of the past.
  • You’re very active on social media both personally and professionally.
  • As a marketer, data, numbers, and analytics are your friends.  
  • It’s all about storytelling.
  • you’ve conducted at least one successful webinar.
  • A strong and growing mailing list is an important part of any marketing strategy.
  • You find it challenging to come up with new ideas for content.
  • Podcasts are a great way to reach a highly segmented audience. 
  • You regularly read articles about marketing.
  • Good marketing is about focusing on your audience’s problems, not on your solutions.

Marketing Knowledge Questions

  • There are tools to help you monitor your competitor’s marketing efforts.
    Correct answer: True
    One example is SimilarWeb, which offers its clients information on competitors’ website traffic, referral sources, demographics, and more.
  • Facebook is not as popular as it used to be, it’s losing its audiences.
    Correct answer: False
    Facebook has 2.74 billion monthly users, a 12% increase from the previous year. 
  • KPI stands for Key Performance Indicator.
    Correct answer: True
    KPIs are used to evaluate the success of an activity or campaign by defining and measuring specific pre-defined values.
  • ASO stands for app store optimization.
    Correct answer: True
    ASO is the process of increasing the visibility of an app or game in an app store in order to increase downloads. It’s the SEO of app stores.
  • A rich snippet is a strategic section on your website that includes a video or infographic.
    Correct answer: False
    Rich snippets are organic Google search results displayed with additional data. Types of rich snippets include how-to snippets, reviews, and recipes. 
  • CRM stands for customer relationship management.
    Correct answer: True
    CRM software is used in all marketing fields to gather and manage customer data in one unified dashboard. There’s CRM for email marketing, CRM for social media, and CRM for analytics.

Career True or False Questions

When designing your career questionnaire, try to create a balance of questions that are based on positive statements and negative statements. You want your participants to feel the need to switch between true and false as opposed to sticking with a preferred answer automatically.

Career Personality Questions

  • You are happy with the career track you’re on.
  • You’re doing exactly what you dreamed of doing as a child.
  • You feel you have some knowledge gaps that are preventing you from reaching your full potential.
  • It took you four weeks or less at your current job to determine if it was a good fit.
  • An office job is simply not for you.
  • You thrive in a competitive work environment.
  • You suffer from imposters syndrome.
  • You’re really good at meeting deadlines.
  • When the pressure is up you need help prioritizing tasks.
  • The job you’re doing now is temporary, you aim to head in a different direction.
  • You have never asked for a raise.
  • You are the best at what you do.
  • Constantly learning and keeping up with industry developments is an important part of most careers.
  • You never work on the weekends.
  • Your current career path is likely to be the one you follow for the rest of your life.
  • You grit your teeth when you wake up and realize you have to go to work.
  • There’s plenty of room for advancement in your career.

Career Knowledge Questions

  • Imposters syndrome is a mental illness.
    Correct answer: False
    Imposters syndrome is a frequent phenomenon that refers to an internal feeling that you are not as competent as others think you are.
  • Women usually reach the earning-peak of their career when they are younger than men.
    Correct answer: True 
    Women reach their peak earnings at 44, earning $66,700 on average, while men reach their peak earnings at 55, earning $101,200 on average.
  • Your employer is obligated to give you a raise every two years. 
    Correct answer: False
    It’s nice to get a raise but it is not a legal requirement of your employer unless you’re getting minimum wage and the rate of minimum wages is raised. 
  • Almost 30% of Americans are self-employed.
    Correct answer: True
    According to a 2019 research, 44 million American workers (28.2%) were self-employed to some extent. 14% named their self-employment career as their primary job. 

True or False Questions for Students

Adding True or False questions to assessments, quizzes, and questionnaires is a great way to measure student performance, student engagement, and of course, student knowledge and skill development. Here we chose not to focus on true-or-false test questions, but rather on personality statements that could help in the process of developing a portrait of student thinking and state of mind.  

Students in class
  • You would prefer to learn from home than in a traditional school setting.
  • Experimental questions are more effective for your learning than theoretical questions.
  • You are a member of a study group. 
  • You’re planning to embark upon an academic career. 
  • College is where you come to make friends, the actual learning happens in the real world. 
  • You have always been a straight-a student.
  • School and other traditional learning settings have always been frustrating for you.
  • The quality of a course depends on the quality of the teacher. 
  • You prefer to take an exam than to write a paper.
  • Grades for students are the number one indicator of their learning.
  • You are an autodidact.
  • Low-performing students have a lesser chance of succeeding professionally. 
  • Earning an academic degree is the most important part of going to university. 
  • Going to college is a great opportunity to leave home.
  • You enjoy going to class.
  • You have at least one professor who inspires you.
  • Your studies have changed some of your perspectives and beliefs. 

Travel True or False Questions

Travel Personality Questions

  • You’d prefer a vacation in the mountains than on the sand.
  • Traveling by train sounds like a fun adventure.
  • When arriving in a new country you enjoy trying the local food. 
  • You have a souvenir from every country you visited. 
  • You’ve explored the country you live in top to bottom and side to side. 
  • Glamping was invented just for you. 
  • You would prefer to travel with a partner or group of friends than alone.
  • Exploring new cities is more fun than hiking in nature. 
  • You travel light. Very light. 
  • You think about money above all else when booking a vacation.
  • You’ve found yourself in trouble with the authorities when vacationing.
  • Traveling gets your creative juices flowing.
  • Jetlag is a real problem for you, sometimes a big enough problem to consider not visiting a certain destination. 

Knowledge Questions For Globetrotters

  • There are three rivers in Saudi Arabia.
    Correct answer: False
    Saudi Arabia is one of 17 countries in the world with no rivers flowing through them.
  • The Great Wall of China is visible from space.
    Correct answer: False
    This is a myth. the Wall is even difficult to see from a low search orbit without artificial magnification. 
  • The Atlantic Ocean is the warmest in the world.
    Correct answer: False
    While the Atlantic Ocean is the warmest it has been in 3000 years, it still isn’t as warm as the Indian Ocean.
  • When the Eiffel Tower was unveiled, the Parisian art community hated it.
    Correct answer: True
    Some say the author Guy de Maupassant hated it so much that he had his lunch in it every day just as not to see the monstrous landmark while eating.
  • There are more ancient pyramids in Sudan than in Egypt.
    Correct answer: True
    Egypt has roughly 100 ancient pyramids, while Sudan has roughly 250.

Final Thoughts on True or False Questions

So, there you have it. As you can see, there’s no shortage of true or false questions to ask. And best yet, these questions fit into a variety of scenarios. In other words, you can choose the true or false format as a theme, or combine it with other types of questions. You could also stick to the strict true/false structure or add a third answer option like “none of the above”. If it serves your purpose you could invite participants to elaborate on their choice or add answer comments and explanations as added value. The options are endless, it all depends on what you wish to learn and achieve. 

We hope our questions and guidelines steer you in the right direction and that you’re excited to get started on your true or false adventure. So, jump right in and create a true or false poll. 

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100+ Best Icebreaker Questions https://www.opinionstage.com/blog/best-icebreaker-questions/ https://www.opinionstage.com/blog/best-icebreaker-questions/#respond Tue, 23 Feb 2021 18:48:36 +0000 https://www.opinionstage.com/?p=30055 An ice breaker question is exactly what it sounds like: it’s a question that you ask a personal or business contact to break the ice and ease into a conversation. Generally, ice breaker questions are thought-provoking to the point of encouraging the other person to talk. Of course, the ice breaker questions you use in one situation won’t necessarily work in another. […]

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An ice breaker question is exactly what it sounds like: it’s a question that you ask a personal or business contact to break the ice and ease into a conversation. Generally, ice breaker questions are thought-provoking to the point of encouraging the other person to talk.

Of course, the ice breaker questions you use in one situation won’t necessarily work in another. So it’s critical that you have a good understanding of the social situation at hand in order to break the ice in a suitable manner that moves the conversation forward and teaches you more about the other party.

Icebreaker ship at sea.

How to Choose the Right Icebreaker?

There’s no right or wrong way to choose ice breaker questions. The approach you take is based on a variety of factors, including but not limited to:

  • The type of relationship you have with the other individual
  • Whether or not you have spoken with the other person in the past
  • The setting (casual or business)
  • The goal of the conversation

You get the point. But of course, we won’t leave you hanging. Instead, we’ve compiled a list of icebreakers for every situation imaginable. Let’s take a closer look at 100+ questions you can use, broken down by category.

Ice Breaker Questions for Business & Team Building

Icebreaker questions build connections at work

Use these icebreaker questions for business get-togethers, networking sessions, conferences, meetings with remote teams, and more.

  • What was the worst job you ever had?
  • What was the best job you ever had?
  • What do you like most about your current job?
  • What do you like most about your current employer?
  • Would you rather arrive at work early or stay late?
  • Do you think you could live without your smartphone for 24 hours?
  • Do you prefer to work in a quiet environment or one with some background noise?
  • What’s your favorite place of all the places you’ve traveled?
  • As a child, what did you think you’d do when you grow up?
  • What’s on your business bucket list?
  • Who do you look up to in the business world?
  • What’s your favorite business book?
  • Where do you and your team go for lunch?
  • What languages do you know how to speak?

When you’re in a business setting, these ice breaker questions will help you better connect with your audience.

Entertaining List of Icebreakers

Entertaining communication

Sometimes, you don’t need an icebreaker question for a specific situation. You simply need one to ramp up a conversation. Here are some general ice breaker questions to use:

  • What is the best item you’ve bought this year?
  • Which cartoon character would you like to make real?
  • What’s the best piece of advice you’ve ever been given?
  • What is your favorite television network?
  • What is your favorite television show?
  • Who is your favorite band or singer?
  • Would you rather browse the internet on your phone or your computer?
  • If you had a time machine, where and when would you go?
  • What’s your favorite time of day?
  • Alone or with a group of people?
  • Who is your favorite Disney character?
  • What’s the ultimate sandwich and why?
  • If you had to eat the same meal every day for the rest of your life what would it be?
  • What’s the most embarrassing thing you’ve ever done?
  • When you die, what do you want to be remembered for?
  • If you could have dinner with one person from the past, who would it be?
  • If you could choose just one superpower, what would it be?
  • What is your favorite magical or mythological animal?
  • What does your dream house look like?
  • Beach vacation or mountain vacation?
  • What’s your favorite food?
  • What’s your favorite drink?
  • What’s your favorite sports team?
  • If you could only live in one place for the rest of your life, where would it be?

Sometimes, all you need is a general icebreaker question to breakthrough. Try one of these or a variation.

Funny Icebreaker Questions

Just for fun led sign

There are times when a little bit of humor goes a long way in breaking the ice. Not only does it remove tension from the conversation, but it allows you to show your lighter side. Here are some fun icebreaker questions to get you started:

  • What is your most-used emoji?
  • Have you ever been told you look like someone famous? If so, who?
  • If you could bring back any fashion trend what would it be?
  • What’s your most embarrassing fashion trend from the past?
  • Do you have a name for your car?
  • If you were a team of famous people, what would you be famous for?
  • You have to sing karaoke tonight – what song would you choose?
  • Would you rather live life as a dog or a cat?
  • If you were stranded on a deserted island, who is the one person you would want by your side?
  • 60s, 70s, 80s, 90s: Which decade do you love the most and why?
  • What’s the weirdest food you’ve ever eaten?
  • What’s your best school story?
  • Which cartoon character did you resemble as a child?
  • What’s the craziest dare you ever took?
  • Who was your first celebrity crush?
  • What are your favorite songs from your teenage years that you still rock out to when nobody else is listening?
  • Which movie have you watched so many times that you know it by heart? Prove it. 
  • What’s the strangest tradition in your family?
  • What’s your favorite family tradition?
  • If you had an entrance theme song, how would it go?
  • What was the first record, tape, or CD that you ever owned?
  • What’s the funniest thing that ever happened on your family vacation?
  • What’s the most ridiculous thing your parents ever did to embarrass you?
  • Who is your craziest relative?
  • What’s your strangest talent?
  • What show on Netflix did you binge watch embarrassingly fast?
  • What is your favorite smell and why?
  • Are you scared of dogs, cats, or neither?
  • What food could you not live without?
  • What song gets stuck in your head all the time?
  • What television show are you embarrassed to admit you watch?
  • What’s your nickname?
  • If you could pick a TV show to be your life, what show would it be?
  • If you could only wear one type of shoes for the rest of your life, what type of shoes would it be?
  • If you had all the money in the world, what would be your first purchase?
  • If you had to use a fake name, what fake name would you choose?
  • If you could create one holiday, what would it be?
  • If you could turn the ocean into a liquid other than water, which one would you pick?
  • What’s your favorite breakfast cereal and how do you eat it?
  • Which celebrity would you pick to exchange lives with?

Everyone loves a funny icebreaker question, right? When the other person cracks a smile, you know you’ve made an impression!

Icebreakers for When You Meet New People

Icebreaker questions bringing people together

It doesn’t matter if you’re meeting a person in a casual or business setting for the first time, breaking the ice is important, especially when you have no idea how to get the conversation going. Here are some questions that can help you get past the initial awkward stage of the conversation and meetings:

  • If you could pick up a certain skill instantly, what would it be?
  • If you could live in any decade, which would you choose?
  • If you could instantly be an expert in a subject, what would it be?
  • Do you have a personal hero?
  • What’s your favorite ice cream flavor?
  • What’s your favorite app on your phone?
  • What would the title of your autobiography be?
  • If you were a color, which would you be and why?
  • What’s a skill you learned when you were young that you still use today?
  • How would your friends describe you?
  • How would your coworkers describe you?
  • Would you rather work in a traditional office setting or remotely?
  • Are you a cat person? if not, what’s your favorite animal?
  • Would you like to own your own company, or do you prefer working for others?

It’s not easy to meet new people, but these icebreaker questions can help strike up a meaningful conversation.

‘Get To Know You’ Icebreakers for Personal & Business Meetings 

Social gathering

In both your personal and business lives, there will be times when you want to get to know someone. Maybe you want to get to know a person so you can ask them out on a date. Perhaps you want to get to know a prospect to improve your chance of closing a deal. Either way, there are many get to know you icebreaker questions that can spark up a meaningful conversation:

Personal

  • What spectator activities do you most enjoy attending and watching?
  • Can you share one thing about you that you think I don’t know?
  • What’s your favorite local activity?
  • What’s your favorite movie ever?
  • What’s the weirdest food combination you enjoy?
  • What’s your favorite song right now? What’s your all-time favorite song?
  • What would you most like to accomplish in your life this year?
  • What’s the most recent bucket list item you’ve ticked off? 
  • What was your New Year’s resolution? Are you still on track to reach your goal?
  • What is your favorite restaurant and why?
  • What does your dream vacation look like?
  • If money were not a consideration, how would you spend your days?
  • What is your biggest fear?
  • What motivates you to work hard?
  • What’s your earliest childhood memory?
  • How do you come up with a new idea?
  • What would you change about yourself if you could?
  • What is the one thing that makes you angrier than anything else?
  • What do you listen to when commuting?
  • If you had students what would you teach them?
  • Do you like or dislike surprises? Why?
  • How would your friends describe you?
  • How would your coworkers describe you?
  • What is the best gift you ever received?
  • What is the worst gift you ever received?
  • Which person from history would you be willing to give a second chance?
  • What class did you love the most at school?
  • What would be your absolute dream job?
  • What type of event do you most enjoy attending?
  • What is the longest you’ve gone without sleeping? 
  • How many pillows do you sleep on?
  • Can you describe an experience you had that you would love to relive?
  • Do you play a musical instrument? 
  • How old were you when you learned Santa wasn’t real? How did you find out?
  • Is your glass half-full or half-empty?
  • Are you an introvert or an extrovert?

Business

  • What virtual team-building activities do you enjoy the most?
  • What fictional character would you bring to our next virtual meetings?
  • What is your favorite breakfast food at the office?
  • What is your earliest memory of working for pay?
  • What are your favorite holiday traditions at the office?
  • What is the worst advice a boss has ever given you?
  • How many minutes are too many minutes in a work meeting?
  • What does your morning routine at the office entail?
  • Where do you see your company in the future?
  • What is your favorite professional development book?
  • How many employees do you manage?
  • What are your top challenges at work?
  • What is your least favorite part of a job interview?
  • Are you on the career path you want to follow?
  • Are you the type of person who would pull a prank at work?
  • What is the most popular watercooler topic at your office? 

When you want to get to know someone, start with one of these icebreaker questions. Choosing the right one will break the tension.

The Worst Icebreakers

One-on-one conversation at restaurant

Just as there are good icebreaker questions, there are also those that you should stay away from. Here’s a shortlist of the worst icebreaker questions. If you ask these, you may not get what you want in return.

  • What is the worst pick-up line you’ve ever heard?
  • What is the worst grade you ever got?
  • What is the worst performance review you ever received at work?
  • What is the most embarrassing this that happened to you in class or school?
  • What is your worst personality characteristic?
  • What is the worst piece of advice that’s backfired on you?
  • Which girlfriend or boyfriend that you dated in high school do you wish you had married?
  • What is something your spouse has done that really annoyed you?
  • Who is the one person you’d never want to take a trip with?
  • What’s an excuse you’ve used to get out of lunch with a coworker?
  • Do I ever run through your dreams?
  • How do you measure success in a relationship?

These types of ice breaker questions don’t really break the ice. They may cause discomfort, be difficult to answer, or simply come across as strange, thus making it more difficult to connect.

Final Thoughts on Ice Breaker Questions

When you combine these questions with an icebreaker activity or games, you’re well on your way to connecting with the other individual. Hopefully, these questions will yield interesting stories that will give you even more ideas of how to continue the conversation.

If you’d like to create an interactive virtual icebreaker check out our poll templates for even more ideas, and try our online poll maker. If you’re hosting a remote meeting, you can also create a Zoom poll to ask these questions live and get everyone engaged from the start.

What are your thoughts on these icebreaker questions? Do you have any others that come to mind? What types of questions would you like us to add?

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101 Best This or That Questions https://www.opinionstage.com/blog/this-or-that-questions/ https://www.opinionstage.com/blog/this-or-that-questions/#respond Sun, 31 Jan 2021 15:24:18 +0000 https://www.opinionstage.com/?p=29069 Are you interested in a game that you can play with family or friends? How about a quiz you can use to collect information from co-workers, customers, and perhaps even prospects? Asking this or that questions is not only fun, it can also be informative and educational. Whether you’re building a poll or including it […]

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Are you interested in a game that you can play with family or friends? How about a quiz you can use to collect information from co-workers, customers, and perhaps even prospects? Asking this or that questions is not only fun, it can also be informative and educational.

Whether you’re building a poll or including it in a series of questions, a game of this or that is a great form of entertainment. But it’s also much more. You can use it to better understand your customers, expand your email list, attract new prospects, or simply better engage with your audience.

The Ultimate List of This or That Questions

A list of this or that questions

When creating your this or that quiz remember that interesting answers require good questions. And since this is easier said than done, we’re here to help! Below are 100+ this or thats, broken down into four of the most popular categories. With this list of questions, there’s no stopping you.

Use our quiz maker and quiz templates to easily create a this or that quiz that’s both engaging and appealing.

Personal This or That Questions for Friends & Family

These are great with people you know or with people you’d like to get to know better on a personal level.  Fortunately, there’s no shortage of questions you can ask to get the conversation started.

Personal this or that questions
  • Single or married?
  • Introvert or extrovert?
  • Television or radio?
  • Netflix or cable?
  • Facebook or Instagram?
  • School or work?
  • Truth or dare?
  • Winter or summer?
  • Mountains or beach?
  • Happiness or success?
  • Big party or small gathering?
  • Baseball or basketball?
  • Shower or bath?
  • Jogging or hiking?
  • Exercise alone or at the gym?
  • Contacts or glasses?
  • Computer or iPad?
  • Android or iOS?
  • Google or Yahoo?
  • Apple or Microsoft?
  • Tesla or General Motors
  • Pen or pencil?
  • Coke or Pepsi?
  • Coffee or tea?
  • Save or spend?
  • Comedy movie or romantic movie?
  • Love or looking for a good time?
  • Curly hair or straight hair?
  • Boxers or briefs?
  • Beer or wine?
  • Scary movie or funny movie?

Professional This or Thats for Your Team\Company

Business/career this or that questions are a good way to get to know your employees, co-workers, prospects, and customers. There’s a lot you can learn about a person based on their answers and preferences. 

Professional this or that: time or money?
  • Entrepreneur or company-employee?
  • Start-up or large corporation?
  • Work alone or work together?
  • Remote or office?
  • Salary or commission?
  • Flexible work schedule or fixed schedule?
  • Full-time or part-time?
  • Bonus or options?
  • Details or big-picture?
  • Daily meetings or weekly meetings?
  • Slack or Zoom?
  • Mac or PC?
  • Learn independently or take a course?
  • Phone call or email?
  • Train or plane?
  • Trello or Basecamp?
  • More money or more free time?
  • Formal or casual?
  • Piece of paper or tablet?
  • Early adopter or late majority?
  • Creative or organized?
  • Collaborate or compete?
  • Answer right away or later when you have time?
  • Hire for talent or hire for experience?
  • Challenge or routine?
  • Vacation or staycation?
  • Meet in person or talk on the phone?
  • Multitasker or unitasker?
  • Work through lunch or take a break?
  • Start early or stay late?
  • Team lead or team member?

Playful This or That Ideas

We all love playing games, right? Well, when you ask fun questions, that’s the experience you’ll get.

Real ostrich vs fake ostrich
  • Waffles or pancakes?
  • Ice cream or frozen yogurt?
  • Tattoos or piercings?
  • Superman or Batman?
  • Natural color or dyed hair?
  • Country or hip-hop?
  • Dress or slacks?
  • Sneakers or flip-flops?
  • Yoga pants or jeans?
  • Spongebob or Patrick?
  • South Park or Simpsons?
  • America’s Got Talent or American Idol?
  • Movie theater or arcade?
  • Silver or gold?
  • Skydiving or bungee jumping?
  • Golf or bowling?
  • Snake or spider?
  • Aquarium or zoo?
  • Fate or coincidence?
  • Work out or hang out?
  • Smoothies or milkshakes?
  • Christmas or Thanksgiving?
  • Watch fireworks or set off fireworks?
  • Fast food or sit-down restaurant?
  • Surprise party or planned event?
  • Drive-in movie or sit down in a theater?
  • Mother’s Day or Father’s Day?
  • Celebrate your birthday or that of a loved one?
  • One big gift or several small gifts?
  • A love letter or love email?
  • Climb a tree or row a boat?
  • Sweet or sour?
  • Spicy or sweet?
  • Video games or board games?
  • Dark chocolate or white chocolate?
  • Theme park or water park?

Thought-Provoking This or That Ideas

Some this or that questions are superficial. Others dig much deeper. Here’s a sampling of thought-provoking this or thats to consider.

Thinking about a good answer
  • Heaven or reincarnation?
  • Brain or beauty?
  • Intelligence or humor?
  • Loyal best friend or rich best friend?
  • Free time or more money?
  • Invest in yourself or invest in others?
  • Honest or compassionate?
  • Sunrise or sunset?
  • Education or life-experience?
  • An interesting life or a safe life?
  • Rule of law or rule of power?
  • Recognition (for the good and bad) or anonymity?
  • Conversations or peace and quiet?

Create Your Own This or That Game

Now that we’ve shared many of the best this or that questions, it’s your turn. Were you able to quickly answer most or all of the above? Would you add any other questions to our list?

We hope we managed to stimulate your creativity. Good luck creating your own this or that game. It’s easy with our free poll maker and poll templates.

Create Your Own This or That Poll

Create a Poll

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17 Interactive Content Examples for Brand Growth https://www.opinionstage.com/blog/interactive-content-examples/ https://www.opinionstage.com/blog/interactive-content-examples/#respond Sat, 30 Jan 2021 12:59:29 +0000 https://www.opinionstage.com/?p=27983 Marketing leaders are always looking for new ways to engage and delight their audience. Interactive web content is exactly what they need. In this article we’re going to discuss the following 17 examples of interactive content: But before we dive in – some context. What is Interactive Content Marketing? Over the years, we’ve learned that […]

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Marketing leaders are always looking for new ways to engage and delight their audience. Interactive web content is exactly what they need. In this article we’re going to discuss the following 17 examples of interactive content:

  1. Quizzes
  2. Polls
  3. Surveys
  4. Infographics
  5. Video
  6. Live Streaming
  7. Calculators
  8. Whitepapers
  9. Interactive Maps
  10. Dynamic Timelines
  11. Graphs and Charts
  12. Games and Gamification
  13. Wheel of Fortune
  14. Product Finders
  15. Countdown Timers
  16. Slideshows
  17. Interactive Forms

But before we dive in – some context.

Interactive content is a great way to engage and delight your audience

What is Interactive Content Marketing?

Over the years, we’ve learned that inbound marketing – the kind that speaks to your customers and attracts their interest, is more appealing than outbound advertising. Sales calls and cold emails just aren’t as effective as they used to be.

However, we’re also in a world where standard inbound marketing strategies like content marketing and social media are everywhere. As a result, it’s harder for companies to turn interest into genuine engagement. That’s where interactive content comes in.

Use Interactivity to Engage Your Audience

You can easily make a survey, quiz, or poll and take your conversations with customers to the next level. This isn’t a new concept in the marketing world. BuzzFeed, one of the most popular websites in the world, creates an average of 7.8 quizzes each day to engage its audience.

However, it’s only recently that marketers have started to see how valuable this type of content can be in comparison to static content. While simple blogs and videos are easy enough to produce, they often fail to resonate in a marketplaces that’s over-saturated with information.

Interactive materials push people to get actively involved with your brand. Instead of passively reading or watching, they act, gain information, receive personalized experiences, and strengthen their connection to your company.

Add interactive content to your marketing to-do list

Interactive content marketing should be at the top of your to-do list, because:

Examples of Interactive Content

Any asset produced on your website to engage your audience and push them into taking action is essentially interactive. For some companies, interactive marketing will be all about designing quizzes and polls. For others, the best approach will be dynamic ads and product selection surveys.

As with most marketing campaigns, the best way to figure out which forms of content marketing tools work best for your audience is to test some different ideas.

Here are some examples to inspire you.

1. The Quiz

Quizzes are compelling because they promise us a deeper insight into ourselves. Even if the information you gain is superficial, it’s interesting. Most of us would much rather find out what kind of salad dressing we are with a personality quiz than respond to boring work emails. As marketers, quizzes are compelling because a good quiz has impressive conversion rates and can be very effective in lead generation.

Quizzes are easy to create and actively engage your audience by providing instant answers to their questions. When used effectively, an interactive quiz not only delivers valuable information but also highlights your brand’s unique personality, making the experience both informative and memorable.

Another benefit to consider is that a quiz that asks your audience to share information about their thoughts, feelings, and personality helps you get to know them better. It’s a great way to entertain your customers while showing thought leadership. It’s also an excellent way to consensually collect useful information about them. And, if you make it exciting enough, it has a high potential of being shared across verious social media platforms.

There are many different kinds of quizzes, such as:

  • Personality quizzes: E.g. “Are you more of a Summer, Winter, Spring or Fall Person?”
  • Diagnostic quizzes: E.g. “Do you have the common symptoms of diabetes?”
  • Trivia quizzes: E.g. “How much do you really know about the history of phones?”

Just remember that it’s more than writing a series of questions, it’s creating a journey. So, you should make a quiz that is inviting and engaging. One that takes your audience on a colorful journey. By doing so you will make your viewer an active participant, and maybe even a brand advocate. 

Here’s a live example. Try it out:

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2. Polls

Among the many types of content available, polls are a great way to simultaneously capture audience attention and increase your knowledge of your audience. A poll is good for top-of-the-funnel marketing. That’s when your audience is in the awareness stage, looking for options and solutions to their problems.

With a product poll, you ask your audience to consider what the best solution to their problem might be. For example, you can use our poll maker to create a poll that asks Facebook followers whether they would rather have a DIY app for accounting or a professional person-to-person service that guides them through the process.

You can also tap polls to generate ideas for new or updated product lines. A fashion company might ask its customers what colors they like best, or which trends are most appealing to them right now. The great thing about polls is that they don’t require much effort from your audience (or from you). If your customers aren’t invested enough in your brand for a full quiz, a poll requires just one click of a button.

There are many types of questions you can use in your poll. Here are a few examples:

  • Multiple choice: E.g., “How do you prefer to drink your coffee? (a) Black (b) With milk (c) With a milk substitute (d) I don’t drink coffee
  • Rating scale: E.g., “On a scale of 1-5, how do you feel about working from home? (1=I hate it, 5=I love it)”
  • This or that: E.g., “Takeaway or home-cooked meal? ”

 

Interactive content example: financial poll question

3. Surveys

Surveys are similar to polls because they ask for your audience’s thoughts and opinions. However, with polls, you generally focus on one question.

With a survey, you ask a number of questions to get to deeper, more valuable information. For instance, a survey about your customer service strategy might ask your audience:

  • How long did you wait for a customer service rep?
  • Would you use our service again, or recommend it to others?
  • What did you like about your interaction?
  • What would you like us to do differently?
  • How would you rate our efficiency on a scale of 1 to 5?

Using a survey maker makes it easy to build an engaging interactive survey that can help you communicate with your audience.

If you’re experimenting with this format of content for the first time, avoid asking too many questions in your surveys straight away. This might scare customers off. In addition, make sure your questions are clear and consider adding images or other visual content. It’s inviting and encourages respondents to continue.

Try out this interactive survey:

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4. Interactive Infographics

Xerox found that 65% of brands use infographics in their content marketing.

Infographics are brilliant for building brand awareness because they deliver plenty of valuable information in an easy-to-consume format. They provide a colorful fountain of data, often organized into bite-sized chunks.

Static infographics are great, but you can take them to the next level by making them an interactive experience. A little bit of coding is all it takes to create a page that unfolds as your customer clicks on pieces of information.

You could even create an Infographic like this Padio.com infographic. It shows you the daily routine of famous creative people and lets you filter their schedules according to your interest.

Interactive infographics like this are great because they allow users to control the information they get. This means that you can create something that appeals to various segments of your audience, without forcing each client to scour through tons of irrelevant information.

Interactive infographic by Padio.co: daily routines of creative people

5. Interactive Video: AR & 360 Degree Videos

You could argue that video is inherently interactive. We engage with video by clicking a button for it to play and listening to or watching the information presented.

As technology and websites continue to evolve, we now have new ways of making videos even more interactive. For instance, you can create interactive video content that allows visitors to click on different elements as they go through the clip, directing their own educational experience.

With 360-degree video, you can invite customers to step into a different environment and explore it with their smartphone. As you move your device, your perspective changes, giving you a more complete view. If you’re watching from a stationary screen you can move the video image with your mouse. Check out this eye-opening National Geographic 360 video, for instance:

People are becoming more comfortable with interactive video these days as it begins to appear on channels like Facebook and Instagram. You can even build your own AR video experiences into apps and pre-existing tools like Snapchat. Gucci, for example, invites customers to try on new shoes with AR. 

6. Live Streaming

This is another example of how you can make your videos more interactive. Usually, when you use video in marketing, you produce something like a product demo or “How to” video and post it on social media. Your customers then have the freedom to interact with your piece of content whenever they choose.

Live streaming takes a different approach. It asks your clients to connect with you at a specific time, on a certain platform. And it works. 80% of people would rather watch a live video than read a blog. And 45% of them say they’d even pay for exclusive live streaming from their favorites.

As you stream your fresh content, customers can ask you questions, react to what you’re saying with emojis, and more. Live streaming is as close as you can get to having a face-to-face conversation with your audience when you’re millions of miles away.

7. Interactive Calculators

Another excellent example of interactive marketing tools is the online calculator or measurement tool. Based on the simple calculator we all know, it provides a valuable source of entertainment and information for customers. Like the interactive quiz, the interactive calculator offers immediate feedback. It addresses your consumer and their need for instant gratification.

Over the years, companies have created everything from headline analyzers to savings calculators, salary checkers, and unit converters. All participants need to do is input their email and some basic information. The calculator sorts through the information and delivers an automatic response. It’s a win-win situation, users receive the information they need and brands receive qualified contact info. Many private banking and investment companies use financial calculators to attract potential clients and start a conversation with them. But some marketing wizards take this excellent tool to the next level.

The Hubspot Website Grader regularly shows up among industry-leading interactive marketing examples. This in-browser app asks you to enter your email and website address. In return, Hubspot calculates the quality of your site based on plenty of informative metrics and resources to give a score.

Hubspot Website Grader is a great example of interactive content.

The great thing about calculators is that they come with a selling opportunity tied in. If a customer discovers that they don’t have a good website, for instance, or that they don’t show up well on search engines, Hubspot can sell them services to improve their quality score. And they trust Hubspot enough to know that a better score will probably influence the important stuff, i.e. increase site views and conversions.

Even if your prospects don’t need anything from you immediately, you get their email address to nurture them towards a conversion later.

8. Dynamic Whitepapers

Whitepapers demonstrate your authority in your field and help to build a rapport with your clients. Instead of pushing a particular service or product, you can use whitepapers to deliver insights on an important topic. In a standard whitepaper, the most interactive activity is skipping from one page to the next. However, a whitepaper can be a powerful form of interactive personalized content (when used correctly).

You can use animations and infographics to make the experience more immersive. You might add a visual timeline to your whitepaper, or a quiz halfway through. Look at this dynamic whitepaper from NetApp.

Interactive whitepaper example from

The interactive elements of the design give you different ways to click through the information, keeping the user active and interested while reading. Combining different types of quality content, like videos, infographics, and dynamic timelines further engages the reader along the way.

9. Interactive Maps

If you’re sharing data from a range of geographical locations, your audience will only want to see the information that’s most relevant to them. Rather than making your customers scroll through a long infographic to find the information that’s suitable to them, try a dynamic map instead.

Vibrant Doors uses an eyecatching dynamic map as the entrance gate to a rich interactive experience of interior design trends around the world. A click on the map will lead you to another interactive page about design trends in the country you chose. It’s quite enchanting, don’t you think?

Vibrant Doors interior design dynamic map.

The functionality of your interactive map will depend on different factors, including what you can give your customers in various locations. For example, if you have physical stores set-up in countries around the world, you might provide addresses and directions when someone clicks on a certain portion of your map. If you want to show where your company is making an impact, you can design a map that links to case studies of your work in each region.

10. Dynamic Timelines

Timelines are one of the most popular types of infographics. They provide useful data based on specific points in history. For this reason, they are a great way to offer an insight into your company’s growth.

So, if you’re trying to develop credibility as a growing company, a timeline shows your customers how far you’ve come. The use of a timeline also shows that you know how to do your research and present it. Compiling information into an organized and orderly set of points in time makes your business seem professional and well-read.

Interactive timelines are compelling because they give customers a way to click around and explore points in history. There’s no demand to read the information in a linear fashion. This can increase both time-on-page and click-through-rate.

In this timeline, Akita, a UK-based IT support company, uses an interactive timeline as an engaging thought leadership tool. Their timeline offers a visual representation of the history of computing.

Interactive timeline example: the history of computing.

When you build your timeline, make sure you know which moments in history. If you’re creating a company roadmap, your timelines should focus on your heritage and critical points in your evolution. If you want to stand out as environmentally friendly, show all the biggest environmental initiatives you’ve been involved in. In other words, focus on what matters most to your target audience, whether it’s customers, investors, or potential employees.

11. Graphs and Charts

Interactive marketing is often effective because it presents information in an engaging way. One area where it’s particularly useful to spice up your information is graphs and charts. If you’ve ever seen a graph or chart that’s so full of information it becomes difficult to read, you’ll know how valuable interactivity can be.

Interactive charts and graphs can help you highlight what’s important in easy, digestible chunks. They also give your audience the option to drill down into deeper details by clicking on a link or hovering over something.

The Pew Research Center’s data visualization of The Next America by Paul Taylor includes quite a few interesting examples of interactive demographic graphs and charts. The image below is taken from an interactive chart that shows the size of the US population by age group from 1950 to 2060. You can toggle the years and see the population composition change accordingly.

Interactive chart by Pew Research Center

In any business, data visualization is extremely powerful. However, the best tools will only show the minimum amount of information at first glance. Let your audience decide which concepts they want to learn more about. After all, flooding a client with too much information can be overwhelming. Interactive graphs and charts put your audience in the driver’s seat. 

12. Games (Gamification)

We all like having a little fun from time to time – even if it’s in the middle of a shopping trip or checking out a company’s website. Gamification is another form of interactive marketing that you can add to your site to make it more appealing. Taking a playful approach to knowledge sharing has proven effective in multiple fields, from education to habit building and brand awareness development.

This gamified chart by Setosa explains why buses bunch together by letting you influence their schedule. Participating makes the learning easier, more interesting, and more memorable.

Why do buses bunch? Gamified interactive content by Setosa.

Games are captivating both cognitively and emotionally. They stimulate our need to compete, succeed and prove ourselves to ourselves and to others.

You don’t need to be a gamer or game developer to use gamification in your marketing strategy. You could, for example, easily build contests using online trivia quizzes that are both fun and informative. Here are some quiz templates that can help you get started. This is a great way to get your audience’s attention, connect with them, and give them a memorable experience they’ll enjoy. They may also share it, giving you the opportunity to enjoy some user-generated content. It’s also an excellent way to generate leads.

13. Wheel of Fortune

Wheel of fortune apps, like Wheelio, are another example of gamification that’s becoming increasingly popular on eCommerce sites. Their add ons invite users to spin a wheel for a prize in exchange for their email addresses.

It’s a gamified lead form. The retailer gets a new lead to add to their email list, and the customer gets the chance to win free shipping or a discount code for their purchase.

Wheel of fortune lead generation

Adding fun and games to your marketing strategy doesn’t just boost engagement; it has a positive impact on your brand image too. You show your customers that you have a friendly, human side. That’s the kind of thing that inspires repeat purchases later.

14. Product Finders

Interactive marketing tools serve a variety of purposes, depending on how you use them.

Quizzes, surveys, and gamification elements entertain your audience. They give them a reason to spend more time on your website and interact with your brand. Interactive blogs and articles allow users to control their education. As a result, customers get to choose how much information they get about different topics.

In some cases, interactive pieces of content can also be an excellent way to simplify the purchasing journey for your customer.

For instance, you could use a product recommendation quiz to help your customer decide what they should buy. Product finders come in different formats, but in general, they ask your customers what they need, and generate a list of suitable products based on their reply.

Here’s a live example you can try:

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Product finders are as close as you can get to personally guiding our customers through the online purchase. They work for everything from eCommerce stores, to SaaS providers and even agencies.

15. Countdown Timers

Countdown timers are not only for races and contests. They have started to grow in popularity among marketing experts since the rise of concepts like FOMO (Fear of Missing Out). Today’s customers are interested in saving money. They want to feel like they’re taking advantage of all the best deals and opportunities out there. Putting a clock or timer on your website adds a sense of urgency to your deal.

With an interactive timer that changes every time a user logs onto a web page, you constantly push your audience towards a purchase. The sense of urgency grows with every tick.

Countdown timers are another type of interactive content.

The key to success with these interactive time-sensitive formats is ensuring that the experience is authentic for your audience. Once the countdown ends, your customers won’t expect to see it starting up again the next time they visit your website. In other words, show commitment if you wish to create loyalty. And follow through on your threat to take the offer off the table. Used correctly, countdowns can help you create a buzz about your brand too.

These kinds of time-sensitive experiences are brilliant for generating more engagement between your audience and company.

16. Slideshows

Slideshows are an excellent way to guide your audience through a story or narrative,  without relying on video. They are a versatile tool for sharing information and insights. You can design flipbooks that make it feel as though your audience is flicking through the pages of a real-life magazine. Alternatively, you might create an interactive slideshow with animated elements on every page.

Some companies use slide shows to make their company reports more engaging. Others use them as a learning tool. You could even combine slideshows with trivia quizzes and other interactive practices to create an online webinar. If you’re not ready to go live, you can also use pre-recorded webinar platforms to build engaging experiences that run on your schedule while still keeping viewers actively involved.

Slideshows as an example of interactive content.

The key to success with slideshows is the same as with any valuable marketing effort. Whatever topic you’re covering, make sure that you’re providing information that makes your customers want to carry on clicking.

Slideshows also work best when there’s more visual information than written text. So use a lot of photos, illustrations, and videos. Just make sure you don’t overwhelm your audience with details, or your slideshow will start to feel like an interactive whitepaper or eBook instead.

17. Interactive Forms

Interactive forms are a valuable lead generation tool for any website. They’re the solutions that companies use to build an email list for lead nurturing. Forms also help customers to request quotes for services, or book appointments with professionals.

Although some forms can be a little boring and annoying to fill out, they’re a crucial part of the client-provider relationship. They’re often a gateway to successful email marketing since they’re used to collect email subscribers. With the right form, you can avoid the annoyance and even increase the chances of customers becoming dedicated members of your community as well as advocates for your brand.

The important thing to remember when designing forms for your website is that they need to be as simple as possible. Focus on user experience. In other words, don’t ask for too much too fast. Too many questions at once could easily scare a customer away if they’re not comfortable with your brand yet.

A common example of a useful interactive form on your website is the “Get a Quote” option. Since pricing is one of the first things your customers will need to look at when deciding which companies to work with, a quote form is a handy tool.

Interactive form example.

Of course, there are plenty of other types of forms you can consider too. For example, you might look into booking forms or forms that allow your customers to sign up for your newsletter. An email sign-up form is great for nurturing that reader who might not be ready to become a buyer straight away. Forms on the bottom of interactive blogs can also keep your readers coming back for more. Here are some form templates that can help you find the right type of form for your interactive marketing campaign.

Making the Most of Interactive Content

There are many interactive marketing methods to choose from. We hope these examples of interactive content got your creative juices flowing. Interactive marketing is a brilliant way to connect with your prospects and give them an immersive experience online. Whether you’re experimenting with interactive blogs or focusing on your social media platforms, you’ll have endless opportunities to delight your customers throughout the customer journey.

In summary, it’s more than just a way to fill your website. Interactive content gives you the right tools to strengthen your bond with your target audience and outshine the competition. If you haven’t started to experiment with it yet, now could be the perfect time to begin.

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100+ Would You Rather Questions https://www.opinionstage.com/blog/would-you-rather-questions/ https://www.opinionstage.com/blog/would-you-rather-questions/#respond Thu, 31 Dec 2020 06:38:39 +0000 https://www.opinionstage.com/?p=28704 Would you rather questions are a great way to spark a conversation. They tell you a lot about how people think and what’s important to them. And, of course, they can be super fun. Add them to any quiz or survey – or use our poll maker to create a quick, engaging poll in seconds. […]

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Would you rather questions are a great way to spark a conversation. They tell you a lot about how people think and what’s important to them. And, of course, they can be super fun. Add them to any quiz or survey – or use our poll maker to create a quick, engaging poll in seconds.

You can take your would you rather questions in a playful direction like – would you rather be Batman or Spiderman? or you could go for something more concrete like – would you rather go to the office or telecommute?

While there’s an unlimited number of questions to choose from, getting started can be difficult. That’s why we’ve come up with the ultimate list of questions for you to use, broken down by categories for your convenience. Let’s get started!

would you rather questions

Question Categories

  1. General questions
  2. Questions for kids
  3. Funny questions
  4. Work related questions
  5. Hard questions
  6. Weird questions

General Would You Rather Questions

  • Would you rather be able to talk with animals or with plants?
  • Would you rather live twice as long or win the lottery?
  • Would you rather live without the internet or without air conditioning?
  • Would you rather live in a cold or warm climate?
  • Would you rather eat dinner with Abraham Lincoln or the current president of the United States?
  • Would you rather go to the movies alone or with a friend?
  • Would you rather browse the internet on your computer or smartphone?
  • Would you rather drive a luxury car or have a private swimming pool?
  • Would you rather vacation at the beach or in the mountains?
  • Would you rather watch a movie or read a book?
  • Would you rather spend the night camping or at a luxury hotel?
  • Would you rather explore space or the ocean?
  • Would you rather go on a vacation with friends or with your spouse?
  • Would you rather lose your car keys or your smartphone?
  • Would you rather shop online or in person?
  • Would you rather clean your own home or hire someone to do it for you?
  • Would you rather be the funniest person in the room or the richest person in the room?
  • Would you rather be the youngest or the oldest sibling?
  • Would you rather spend a month in a small apartment in a busy city or in a big house on a desert island?
  • Would you rather travel by private jet or in a recreational vehicle (RV)?
  • Would you rather be proposed to at an amusement park or in nature?
  • Would you rather live in warm weather or cold weather?
  • Would you rather travel the world or remain in one location?

Create your own would you rather poll

Would You Rather Questions for Kids

  • Would you rather play outside or play on your phone?
  • Would you rather go to Hogwarts or Monsters University?
  • Would you rather eat ice cream or popcorn all day?
  • Would you rather celebrate your birthday with your closest friends or the whole class?
  • Would you rather spend an hour with your favorite movie star or a day at the coolest amusement park?
  • Would you rather be the smartest kid in class or the most popular kid in class?
  • Would you rather be able to read minds or fly?
  • Would you rather have a pet dragon or a unicorn?
  • Would you rather have no chores or no school?
  • Would you rather be the best at sports or the best at math?
  • Would you rather live in a castle or in a spaceship?
  • Would you rather have a friend from Jupiter or from Mars?
  • Would you rather swim to school or ice skate to school?
  • Would you rather play outside or play online?
  • Would you rathe know all the languages of the world or see into the future?
  • Would you rather get one big present for your birthday or five smaller ones?
  • Would you rather have a tree house or a blanket fort?
  • Would you rather be best freinds with Elsa or Muana?

Click on Your Answer

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Funny Would You Rather Questions

  • Would you rather be a loud laugher or a startling sneezer?
  • Would you rather have to sing everything you want to say or talk in rhyme?
  • Would you rather be a misunderstood mime or an unfunny stand up comic?
  • Would you rather have an extra belly button or an extra nostril?
  • Would you rather be a child your entire life or an adult your entire life?
  • Would you rather be stuck on a deserted island by yourself or with extremely annoying people?
  • Would you rather be named after a flavor of ice cream or a pasta dish?
  • Would you rather sleep all day or have the power to never sleep at all?
  • Would you rather be Santa Claus or the Easter Bunny?
  • Would you rather wear a clown wig or clown shoes every day?
  • Would you rather time travel to the future or the past?
  • Would you rather have nosy neighbors or noisy neighbors?
  • Would you rather have a 10-hour dinner with a random stranger or spend 10 days as an unwanted houseguest?
  • Would you rather quit using ketchup or maple syrup?
  • Would you rather have supersonic hearing or x-ray vision?
  • Would you rather star in a romantic comedy or a horror movie?
  • Would you rather give up the pause button or the rewind button on your TV remote?
  • Would you rather sit at the dinner table with Darth Vader or Luke Skywalker? 
  • Would you rather be bald or have a hair color you hate and can’t change?

Good Would You Rather Questions for Work

work would you rather questions
  • Would you rather have more time or more money?
  • Would you rather work alone or with others?
  • Would you rather have a desk job or an outdoor job?
  • Would you rather work for someone else or own a business?
  • Would you rather be bored or too busy at work?
  • Would you rather send an email or make a phone call?
  • Would you rather switch jobs every year or two, or stay at the same place for 6-12 years? 
  • Would you rather work five eight-hour days or four 10-hour days?
  • Would you rather get your salary every month or every week?
  • Would you rather work for a large employer or a small employer?
  • Would you rather work for an established company or a start-up?
  • Would you rather commute one hour to your dream job or live two minutes from a job that’s just ok?
  • Would you rather be the oldest or youngest person in your office?
  • Would you rather work at one job your entire life or climb the corporate ladder?
  • Would you rather arrive early at work, so you can leave early, or late at work, so you can sleep in?
  • Would you rather learn on the job or do only what you know?
  • Would you rather have an office job or an outdoors job?
  • Would you rather be most successful at the start of your career or towards retirement?
  • Would you rather be a little late or way too early?

Select Your Answer

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Hard Would You Rather Questions

  • Would you rather die before or after your spouse?
  • Would you rather give up your favorite food or never taste anything new again? 
  • Would you rather lose five years of your life or a skill you value deeply? 
  • Would you rather live life unable to express your emotions or your thoughts? 
  • Would you rather date someone you love or date someone who loves you?
  • Would you rather be free or be totally safe?
  • Would you rather hear the good news or the bad news first?
  • Would you rather put a stop to war or end world hunger?
  • Would you rather experience the beginning of planet earth or the end of it?
  • Would you rather be a normal person or an interesting person?
  • Would you rather continue with your life as it is or start over fresh?
  • Would you rather be able to read minds or influence thoughts?
  • In a crisis situation, would you rather rely on complete strangers or deal with it alone?
  • Would you rather meet your soulmate only for a moment or never meet them at all?
  • Would you rather have excitement or serenity?
  • Would you rather try and fail horribly multiple times before you succeed or not try at all?
  • Would you rather lose your sense of taste or your sense of smell?

Weird Would You Rather Questions For Friends

weird would you rather questions
  • Would you rather be two inches tall or two-dimensional? 
  • Would you rather eat the moon or drink the sea?
  • Would you rather ice skate or pole vault to work?
  • You’re stuck in the middle of nowhere with an avocado mask smeared on your face and wearing your most embarrassing pajamas. Would you rather be rescued by a stranger or a loved one?
  • Would you rather never sneeze again or never hiccup again?  
  • Would you rather be described in history books as a world-renowned expert in taking amazing selfies or as the inventor of the cement block? 
  • Would you rather be alergic to brocolli or strawberries?
  • Would you rather spend a week with no soap or no toothbrush?
  • Would you rather have an extremely silly laugh or an extremely silly cry?
  • Would you rather drink water or beer for the rest of your life?
  • Would you rather be an amazing musician with no sense of humour or a great comedian who can’t carry a tune?

Hope you enjoyed our would you rather question collection. Drop us a line if you have any to add. Check out our poll templates & examples for further inspiration and visual ideas.

Create your own would you rather poll

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